Since 2023, at the forefront of Zuk, the largest real estate auction portal in Brazil,Henri ZylberstajnIt balances an intense and diverse routine, bringing to the company the experience gained in different areas. In addition to being a partner at Kwara and Passageiro de Primeira, he acts as a mentor at G4 Educação, inspiring and guiding executives and other entrepreneurs. In the social field, he maintains a strong involvement with the NGO Gerando Falcões and is the founder of the Serendipity Institute, created in 2018 to promote the inclusion of people with disabilities, motivated by his experience with his third son, who was born with Down Syndrome. He is also an advisor and angel investor in companies such as Loft, Agrolend, and SuaQuadra.
Performance at Zuk
Partner at Zuk since 2023, the entrepreneur took on the role of CEO at the beginning of 2024 with the mission to enhance operations and focus on new growth levers. With the movement and organization, which maintain significant year-over-year growth, they aim to double the opportunities for properties auctioned in 2025. Among more than 1 million registered users, the company's success over time is also due to attractive discounts. Currently, the options listed on the Zuk Portal are up to 80% below market values.
Contrary to an industry resistant to innovation, the company already adopts a simplified approach to online auctions, combining advanced technology with human support. The intention is to direct investments to further integrate Artificial Intelligence (AI) into operations. "Using AI more and more, we aim to optimize processes and position Zuk even more as a player at the forefront of technology use," shares Zylberstajn.
Inspiring trajectory
From a family of Jewish origin, whose grandparents are refugees who came to Brazil willing to start over after World War II, Zylberstajn, 44 years old, comes from a privileged background. Your parents, entrepreneurs, always demonstrated the importance of dedication to work and education for their children. At school, he demonstrated skills in mathematics and physics, and was always passionate about solving complex problems, which led him to study civil engineering at the Polytechnic School of the University of São Paulo (USP). Soon after, he specialized in finance. Driven by challenges, he left behind a successful career as an executive in multinational consulting firms to establish his own company, SOLD Leilões – sold to a technology group ten years later. As a partner of Zuk, he has bold goals, including doubling the number of properties auctioned, doubling the company's size in 3 years.
At 28 years old, the current leader of Zuk held a comfortable position as an executive manager at a multinational recruitment and selection company in São Paulo, with above-average compensation. Meanwhile, he had a dream: to own his own business before turning 30, get married, and have children. At that same time, he joined his childhood friends André and Fabio Zukerman, whose family was involved in the auction business, to create a virtual auction company. Initiative that worked very well and continued to undertake. The company they founded became the largest in its segment.
My diverse journey has taught me that innovation and purpose go hand in hand. As CEO of Zuk, I use every accumulated experience — from engineering to social causes — to design solutions that generate impact, drive the company's growth, and, most importantly, lead the people who help us fulfill this mission," emphasizes Zylberstajn.
