The number of women entrepreneurs in Brazil has been growing. Segundo pesquisa do Sebrae/IBGE, there were 10,3 million women business owners in the third quarter of 2023, corresponding to 34% of the total entrepreneurs in the country
To better detail this reality, the Project Develops Entrepreneurial Woman, result of a partnership between the Confederation of Commercial and Business Associations of Brazil (CACB) and the National Council of Women Entrepreneurs and Culture (CMEC) and Sebrae National, conducted the researchNational Profile of Women Entrepreneursthat outlines the profile of women-led companies and Brazilian women entrepreneurs, based on the identification of the characteristics and challenges of small business owners
The research, that gathered 6445 interviews distributed across 901 municipalities in 27 states conducted between August and October 2023, pointed out that 54,2% of the interviewed women are between 40 and 59 years old and 38,3% between 20 and 39 years old; 59,8% are white and 32% are black and brown, 78% have children; 69,4% are married or in a stable union, 39,5% have a postgraduate degree and 29,4% have completed higher education
Do total, 34,7% of businesses are MEI and 23,9% microenterprises; 93% have up to 19 employees and the main sectors of activity are beauty (16,7%), feeding,3%), clothing (15,2%) and health (14,4%), given that 18,9% work in more than one sector
To talk to a large number of these businesswomen, the CMEC – Council of Women Entrepreneurs and Culture, body of the CACB – Confederation of Commercial and Business Associations of Brazil and FACESP – The Federation of Commercial Associations of the State of São Paulo will promote the 5th edition of Freedom to Undertake on December 2, at the Monte Líbano Club, in São Paulo
Focused on entrepreneurs from all over the country, the event will have a schedule of lectures, offices, panels and various actions to promote networking and connect participants with several brands
Commanded by Ana Claudia Badra Cotait, president of CMEC, the 5th Freedom to Entrepreneur will have the Panels Inspiring Women and Black Powers with entrepreneurs and executives from various companies who will address the main challenges and advantages of entrepreneurship
Another highlight will be the lecture The Obvious Speech, where actress and entrepreneur Giovanna Antonelli will teach and put into practice 6 topics to boost personal and professional success. Already, Felipe Theodoro, advertiser and influencer, will talk about the theme Client and Retail
There will also be the HOTSEAT led by entrepreneur Cris Arcangeli, who will conduct a strategic express mentoring session for three participants after they pitch to describe their businesses
Already, the retail specialist Janaina Ortiga Abi-Ackel will present the panel Lessons from Retail, the mentor Aline Salvi will address the topic Personal Branding: You are your Brand! and Alessandra Andrade, Director of Pateo 76, and Caetano Maffra, CEO of Cuia Tech, they will talk about Artificial Intelligence
In addition to the lectures, entrepreneurs will be able to participate in complementary workshops aimed at training conducted by professionals and representatives from SEBRAE and ABF that will address topics such as digital visibility, franchising, export, mental health, self-esteem and communication, among other topics
At the end of the event, the CMEC Award will be presented to outstanding female entrepreneurs, happy hour and activations from various brands to interact with the participants
Check out the Workshop themes:
SEBRAE – Expand your digital visibility
A business without visibility does not have much chance of surviving. Even if there is quality in the deliveries and fair prices, if no one knows your brand or your name, your success is at risk. With these technological innovations, many entrepreneurs have started to intensely showcase their product or service on thousands of websites, social media, search engines and content reproducers spread across different links and accessed by different profiles of people
In this workshop, participants will learn to plan the digital presence of their businesses to put them ahead of the competition
ABF – Understanding Franchising
Want to have your own business and need knowledge to venture with more confidence? Are you thinking about opening a franchise
Come understand the sector with those who know the most about the subject: ABF – Brazilian Franchise Association
In the workshop Understanding Franchising, ABF will provide the essential knowledge for those who wish to prepare themselves before starting their own business and entering the world of franchises in a practical way, agile and effective
SEDO – Understand your brain… transform your life
Speakers Fernanda Bornhausen and Ana Paula Bornhausen will show how to create and maintain healthy habits and teach how to control stress naturally. Through the SEDO Journey, they will retrain the brain through the natural activation of 4 neurotransmitters: Serotonin, Endorphin, Dopamine and Oxytocin, also known as the happiness hormones
These 4 neurotransmitters may be the key to unlocking the door to a new healthy lifestyle
360º Pitch – Business and Communication
Marisol Chiesa and Paula Napo will present an innovative method to strengthen and add value to strategic communication through practical activities, mental triggers and pitch development
In this workshop, participants will learn to speak with confidence and objectivity through the Pitch 360º Methodology The Pitch 360 Methodology is an innovative method that teaches how to make 30-second sales pitches, lecture scripts and content generation for social media
More information and registration for Freedom to Undertake can be done through the linkhttps://liberdadeparaempreender.com.br
