StartSeveralCasesLoyalty program innovation increases sales by 242% in just...

Loyalty program innovation increases sales by 242% in just one year

Technology can be a great ally in the evolution of businesses. And this was proven by the strategic partnership between NAOS — a renowned dermocosmetics industry owner of the Bioderma, Institut Esthederm, and Etat Pur brands — and Interplayers,hubhealth and wellness business. Technological innovations and new customer loyalty strategies led to a 242% increase in NAOS sales over 12 months. This advancement was achieved through the implementation of significant improvements in the MyNAOS Club program.

NAOS was facing difficulties in capturing essential data on purchases made directly on the pharmacy shelves, which limited the recognition of loyal customers and the personalization of offers. To solve this problem, new business rules and technological integrations were implemented. This enabled a comprehensive and unified view of sales, ensuring the efficiency of the loyalty program.

In order to strengthen the audience's connection with NAOS, Interplayers implemented innovative solutions to effectively integrate sales data from various channels. This ability to monitor and reward all purchases significantly increased consumer engagement and nearly tripled sales compared to the previous year. "With the collaboration of our team and the transition to Interplayers, we managed to improve the user experience and significantly increase our sales," says Gustavo Queiroz, CRM and Digital Performance Coordinator at NAOS.

The new scoring system attracted a significant number of new members, expanding and engaging the customer base. With the implementation of the new CRM tool, NAOS was able to segment and automate marketing actions more efficiently, resulting in a personalized experience for consumers. Oscar Basto Jr, B2B2C and Retail Director at Interplayers, comments: "The partnership with NAOS was a challenging project but extremely rewarding. We implemented new business rules and technological integrations that not only improved the efficiency of the loyalty program but also provided a more satisfying shopping experience for customers. We are proud of the results achieved and look forward to continuing this successful journey."

The importance of loyalty programs in consumers' purchasing decisions is highlighted in recent studies. For example, according to the 2024 Global Customer Loyalty Report, 70% of consumers are more likely to recommend a brand if it has a good loyalty program. When well-executed, this feature increases sales, improves customer retention, and enhances overall engagement. Therefore, partnerships like this exemplify how technology and strategic collaboration can transform sales growth, setting a new standard in the healthcare market.

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
RELATED ARTICLES
- Advertisement -

RECENT

MOST POPULAR

[elfsight_cookie_consent id="1"]