Ingresso.com , a pioneering technology company in the online ticket sales and box office automation market, is the new ticketing provider for EcoVilla Ri Happy , Teatro Riachuelo Rio , and Teatro Adolpho Bloch – cultural venues managed by Aventura a cultural venue management and theater production company. With this partnership, the company anticipates 20% growth in the events segment .
Ingresso.com has over 15 years of experience in the entertainment and culture market, focusing on ticket sales for cinemas, concerts, shows, and other events. For a period, the company concentrated its efforts mainly on Rock in Rio , in the events sector. In 2022, it expanded its operations by resuming partnerships with major concert venues.
EcoVilla Ri Happy is a children's cultural hub that offers experiences for children aged 0 to 12, promoting child and youth empowerment and diverse experiences. With 2,000 m² of area and capacity for up to 520 people, the space combines socialization and learning through play. The structure is divided into two pillars: the EcoVilla Ri Happy Theater – Tom Jobim Room and the EcoVilla Ri Happy House – Play and Learn.
The Teatro Riachuelo Rio , one of Brazil's most traditional venues and a listed historical landmark, reopened on August 26, 2016, after the restoration of the former Cine Palácio. Since then, it has become a cultural center hosting music, theater, debates, and dance. Meanwhile, the Teatro Adolpho Bloch , located in the iconic Edifício Manchete designed by Oscar Niemeyer and with landscaping by Burle Marx, has 359 seats and a 140 m² stage.
“We are very happy to announce this partnership and further strengthen our return to the events scene. Our journey has included important milestones. In 2015, Ingresso.com was acquired by the Comcast group, owner of the largest ticketing company in the United States, Fandango. As the group's focus was exclusively on cinema, we decided to concentrate our efforts in this segment, which presented great growth potential in the Brazilian market. However, we maintained the events and theaters team dedicated to operating the world's largest music festival, Rock in Rio, for seven years. Now, with the acquisition by the UOL Group, we are back in the theaters and events market, fully prepared and aligned with current demands ,” explains Mauro Gonzalez, Business Director of Ingresso.com.
In 2022, the company became part of the portfolio of UOL Conteúdo e Serviços, the largest Brazilian company for content, technology, and digital services. Today, as a differentiating factor through this union, Ingresso.com stands out with multiplatform content that goes beyond just ticket sales, becoming a complete universe for the spectator. They also have communication on UOL channels, live event coverage, media campaigns, and other differentiators that make the brand and audience experience at cultural events even richer.
Giulia Jordan, partner and general manager of Venues, celebrates the partnership: “ We are thrilled to collaborate with Ingresso.com, which reflects our relentless pursuit of excellence and innovation. Together with such a reliable platform, we ensure that important cultural venues, such as the Teatro Riachuelo Rio, the Teatro Adolpho Bloch, and the Ecovila Ri Happy, provide an even more enriching experience for the public. Ingresso.com, like Aventura, invests in technology and personalized service, reinforcing our commitment to continuously improving the customer experience .”
Speaking of innovation, Ingresso.com has been updating its systems over the years to improve service to the events sector in Brazil. New features include the ability for influencers to promote events through the Affiliate Sales , using exclusive coupons or links and tracking sales in real time. In addition, the Channel Sales allows the creation of multiple links for the same event, facilitating the sale of VIP tickets and private boxes, with customizable promotional options. A Mobile Sales System , a portable solution that enables the sale of tickets with or without assigned seating, reducing queues and optimizing operations.
This is the first time that the three cultural venues will have a single ticket office, which will also provide benefits for users, such as the "Teatro Amigo" , in which, by purchasing a ticket at one venue, the user receives a discount for other attractions at all venues.
“ This resumption happened with a comprehensive approach that goes beyond the traditional role of a ticketing platform. Our strategy is 360º: it involves everything from sales management to maximizing the profitability of events, encompassing pricing, sales operations, access logistics, and communication before, during, and after events ,” concludes Mauro.
