A Ingresso.com, a pioneering technology company in the online ticket sales and box office automation market, is the new ticket office forEcoVilla Ri Happy, Theater Riachuelo RiverandAdolpho Bloch Theater– cultural facilities under the management ofAdventuremanager of cultural equipment and theater producer.With the partnership, the company expects 20% growth in the events segment.
Ingresso.com has over 15 years of experience in the entertainment and culture market, focusing on ticket sales for cinemas, shows, performances, and others. During a period, the company focused its efforts mainly onRock in Rio, in the events area. In 2022, it expanded its activities by resuming partnerships with the main entertainment venues.
A EcoVilla Ri HappyIt is a children's cultural hub that offers experiences for children from 0 to 12 years old, promoting child and youth protagonism and various activities. With 2,000 m² of area and capacity for up to 520 people, the space combines socialization and learning through play. The structure is divided into two pillars: the EcoVilla Ri Happy Theater – Tom Jobim Room and the EcoVilla Ri Happy House – Play and Learn.
Already theRiachuelo Theater Rio, one of the most traditional venues in Brazil and listed as a historical heritage site, reopened on August 26, 2016, after the restoration of the old Cine Palácio. Since then, it has become a cultural center hosting music, theater, debates, and dance. For its part, theAdolpho Bloch TheaterLocated in the iconic Manchete Building designed by Oscar Niemeyer and featuring landscaping by Burle Marx, it has 359 seats and a stage of 140 m².
“We are very happy to announce this partnership and further strengthen our return to the events scene. Our journey has gone through important milestones. In 2015, Ingresso.com was acquired by the Comcast group, owner of the largest ticketing company in the United States, Fandango. Since the group's focus was exclusively on cinema, we decided to concentrate efforts on this segment, which showed great growth potential in the Brazilian market. However, we kept the events and theaters team dedicated to operating the world's largest music festival, Rock in Rio, for seven years. Now, with the acquisition by the UOL Group, we are back in the theater and events market, fully prepared and aligned with current demands., explains Mauro Gonzalez, Business Director of Ingresso.com.
In 2022, the company became part of the UOL Content and Services portfolio, the largest Brazilian company in content, technology, and digital services. Today, as a differentiator through unity, theIngresso.com It stands out with multiplatform content that goes beyond just ticket sales, becoming a complete universe for the viewer. They also have communication through UOL channels, live event coverage, media campaigns, and other differentiators that make the brand and audience experience at cultural events even richer.
Giulia Jordan, partner and general manager of Venues, celebrates the partnership: “We are excited about the collaboration with Ingresso.com, which reflects our relentless pursuit of excellence and innovation. Alongside such a reliable platform, we ensure that important cultural venues, such as the Riachuelo Rio Theater, Adolpho Bloch Theater, and Ecovila Ri Happy, provide an even more enriching experience for the audience. At Ingresso.com, like Aventura, we invest in technology and personalized service, reinforcing our commitment to continuously improve the customer experience..”
Speaking of innovation, Ingresso.com has been updating its systems over the years to improve service to the events sector in Brazil. The news includes the possibility for influencers to promote events through the programAffiliate Sales, using coupons or exclusive links and monitoring sales in real time. Furthermore, the functionality ofSales by ChannelsAllows the creation of multiple links for the same event, facilitating the sale of VIP tickets and boxes, with customizable promotional options. It was also introduced aMobile Sales Systema portable solution that enables ticket sales with or without assigned seating, reducing queues and optimizing operations.
This is the first time that the three cultural facilities will have a single ticket office, which will also provide benefits for users, such as the programFriendly Theater, in which, when purchasing a ticket at one of the venues, the user receives a discount for other attractions at all venues.
“This recovery took place with a comprehensive approach that goes beyond the traditional role of a ticket sales platform. Our strategy is 360º: it encompasses everything from sales management to maximizing event profitability, including pricing, sales operations, access logistics, and communication before, during, and after the events.", concludes Mauro."
