iFood Move 2025 will feature top Marketing experts to share essential tips for restaurant owners

Prominent figures in Marketing will share invaluable tips for entrepreneurs during iFood Move 2025, an event that has established itself this year as the largest restaurant gathering in Latin America, taking place on August 5th and 6th at São Paulo Expo.

On the first day, Fábio Medeiros, Marketing Director of Bacio di Latte, will present the company's behind-the-scenes and the strategies that turned an entrepreneurial vision into a scalable and profitable business, focusing on operations, sales, and marketing. With the lecture "Un-Marketize Yourself," João Branco, former VP of Marketing at Méqui, will bring a new perspective, demonstrating how to create authentic connections with consumers, humanize brands, and drive purposeful growth, truly standing out.

On the Delivery Academy stage, Michael Menezes, a digital marketing specialist, will present the science behind content that sells. Attendees of this lecture will discover the most effective formats, storytelling techniques, and how to structure a strategic editorial calendar for their delivery business. Plus, they will leave with practical tools to turn their social media into sales channels.

The second day is also unmissable for those seeking to learn more about Marketing. The Success & Sales Strategy stage will host Lohran Soares, CEO and founder of Milky Moo, who will bring data, creativity, and personalization into practice: how digital marketing and growth strategies are driving business growth in foodservice and generating concrete results. A panel with success stories and a practical look at what really works day-to-day.

Another inspiring case study will be from the brand Dengo, presented by Renata Lamarco, the company's Marketing and Digital Channels Director. In this panel, the speaker will present the journey of a company that values national cocoa, empowers small producers, and transforms the consumer experience into a powerful growth lever.

Check out the full iFood Move 2025 schedule here

An event to transform the future of restaurants

In an even more robust edition, iFood Move 2025 promises over 70 hours of content, with six simultaneous stages and more than 100 speakers. In addition to the main stage, the event will feature an expanded "Delivery Academy," which this year will include two stages for practical classes. Furthermore, there will also be an exhibition area for industry products and initiatives, featuring major industry names for entrepreneurs, and an awards ceremony recognizing the best delivery service: the iFood Super Restaurants Award.

Excellence at iFood Move 2025

Additionally, on the event's main stage, Usain Bolt will share his entrepreneurial journey with approximately 12 thousand restaurant owners. In an unprecedented conversation, the former athlete will reveal how he transitioned from a sports legend to a successful entrepreneur, discussing the challenges faced from founding his first restaurant to expanding the brand, connecting his history of track records to creating global ventures. Bolt demonstrates that those who accelerate with purpose can shape their own future.

iFood Move 2025 will also feature other prominent figures who inspire and share knowledge from the culinary world, but mainly their inspiring stories. Among them is Galvão Bueno, who reinvented himself, owns the wine brand Bueno Wines, and will bring his story as inspiration for established restaurant owners and the general public. Furthermore, Galvão will share, through stories that show how mentorship, determination, and big dreams helped him reach new levels of excellence, both in sports and in the business world, always resiliently.

Another highlight will be Boninho, one of the great names in Brazilian TV and a celebrated executive in this field. Known for leading audience programs, he will speak about creativity as a form of innovation and how to turn businesses into icons of success. Participants of iFood Move 2025 will also have the illustrious presence of Renata Lamarco, Marketing Director of Dengo; and João Diamante, award-winning chef and founder of the Diamantes na Cozinha project.

The iFood executives who will again be present and bring news to the audience are Diego Barreto, company President; Luana Ozemela, VP of Impact and Sustainability; Roberto Gandolfo, Marketplace President; Bruno Henriques, President of iFood Pago.

Service:

Date: August 5th and 6th, 2025

Location: São Paulo Expo, São Paulo, SP

Tickets: Interested parties can purchase tickets on the event's official website, www.ifoodmove.com.br.