Big names in Marketing will share unmissable tips for entrepreneurs during iFood Move 2025, an event that this year establishes itself as the largest restaurant gathering in Latin America, taking place on August 5 and 6 at São Paulo Expo.
On the first day, Fábio Medeiros, the marketing director of Bacio di Latte, will present the behind-the-scenes of the company and the strategies that transformed an entrepreneurial vision into a scalable and profitable business, focusing on operations, sales, and marketing.With the lecture "Desmarketize Yourself," João Branco, former VP of marketing at Méqui, will present a new perspective, showing how to create authentic connections with consumers, humanize brands, and generate growth with purpose, truly standing out.
On the stage of the Delivery Academy, Michael Menezes, a digital marketing specialist, will present the science behind the content that sells. Those who attend this lecture will discover the most effective formats, storytelling techniques, and how to structure a strategic editorial calendar for your delivery. In addition to providing practical tools to turn your social media into sales channels.
The second day is also unmissable for those looking to learn more about Marketing. The Success & Sales Strategy stage will host Lohran Soares, CEO and founder of Milky Moo, who will bring data, creativity, and personalization into practice: how digital marketing and growth strategies are driving business growth in foodservice and delivering tangible results. A panel with success stories and a practical look at what really works in daily life.
Another inspiring case will be that of the Dengo brand, presented by Renata Lamarco, Marketing and Digital Channels Director of the company. In this panel, the speaker will present the trajectory of a company that values national cocoa, trains small producers, and transforms the consumer experience into a powerful growth lever.
Check out the full schedule of iFood Move 2025 here
An event to transform the future of restaurants
In an even more robust edition, iFood Move 2025 promises over 70 hours of content, with six simultaneous stages and more than 100 speakers. In addition to the main stage, the event will feature the expanded "Delivery Academy," which this year will have two stages for practical classes. Additionally, there will be an exhibition area showcasing products and initiatives from the sector, such as major industry players, for entrepreneurs, and an award that recognizes the best delivery service: the iFood Super Restaurants Award.
Excellence at iFood Move 2025
Additionally, on the main stage of the event, Usain Bolt will share his entrepreneurial journey with approximately 12,000 restaurant owners. In an unprecedented interview, the former athlete will reveal how he transitioned from a sports legend to a successful businessman, discussing the challenges faced from founding his first restaurant to expanding the brand, connecting his record-breaking history on the tracks to the creation of global enterprises. Bolt demonstrates that those who accelerate with purpose can shape their own future.
The iFood Move 2025 will also feature other prominent names who inspire and share knowledge from the gastronomic universe, but mainly their inspiring stories. Among them is Galvão Bueno, who reinvented himself, owns the Bueno Wines brand, and will share his story as an inspiration for established restaurant owners and the general public. Furthermore, Galvão will share stories that demonstrate how mentorship, determination, and big dreams helped him reach new levels of excellence, both in sports and in the business world, always in a resilient manner.
Another highlight will be Boninho, one of the great names of Brazilian TV and a renowned executive in this universe. Known for leading audience programs, he will speak about creativity as a form of innovation and how to transform businesses into icons of success. The participants of iFood Move 2025 will also have the distinguished presence of Renata Lamarco, Marketing Director of Dengo; and João Diamante, award-winning chef and founder of the Diamantes na Cozinha project.
The iFood executives who will once again be present and bring news to the audience are Diego Barreto, the company's president; Luana Ozemela, Vice President of Impact and Sustainability; Roberto Gandolfo, President of Marketplace; Bruno Henriques, President of iFood Pago.
Service:
Data:August 5 and 6, 2025
Local:São Paulo Expo, São Paulo, SP
TicketsInterested parties can purchase tickets through the official event website. www.ifoodmove.com.br.
