A iD\, one of the most innovative advertising agencies in the country, leads an unprecedented action byNikefor Black Friday, focusing on its digital channels and app. From November 21 to 24, the brand will offer coupons with exclusive discounts on selected products in five segments: Skate, Running, Soccer, Training, and Basketball. The campaign will distribute promotional codes offering 15% to 25% OFF, or fixed amounts of R$ 200 to R$ 300 in discounts for selected products.
The project will feature the participation of athletes and brand partner influencers, who will produce special content to be shared on their social media channels. Kelvin Oliveira, a 7-a-side football athlete, Pâmela Rosa, a two-time world skate champion, Karol de Souza, a basketball-focused influencer, Almir Jr, an Olympic finalist in triple jump, and Ju Mamute, a fitness world influencer, are part of the campaign.
To ensure access to the coupons, users will need to follow the content on influencers' and athletes' social media and find the promotional codes, which are hidden in the videos. These codes can only be redeemed on the Nike App.
For Camila M. Costa, CEO and partner of iD, addressing different sports segments within the campaign is a direct way to inspire consumers. "The great insight of the campaign is to take ownership of the commercial date, bringing an important reflection to the consumer about how sports are a vital outlet in our journey. Therefore, the search and recovery of discount coupons in an unprecedented and interactive way, with the participation of athletes and influencers, further reinforces this message," he argues.
In addition to content creators' participation, the strategy also includes the production of UGC content, focusing on amplifying the action on the Nike App.
Technical sheet
Campanha: Black Friday Nike
Produto: Nike App
Titles: Football, Basketball, Skateboarding, Training, Running
Cliente: Fisia – Distribuidora Oficial Nike no Brasil
Marketing Director: Gustavo Viana
Marketing CDM Executive Manager: Mariana Pires
Senior Marketing Manager: Thiago Lia
Marketing Coordinator: Guilherme Salgueiro
Brand Creative Manager: Livia Pinheiro
Brand Creative Specialist: André Ferros
Agency: iD\
CEO: Camila Costa
Executive Business Director: Alessandra Sant'Ana
Business Director: Cristina Kuchiki
Business Manager: Carolina Vieira
New Business Director: Marina Fagionato
Chief Operating Officer: Thiago Carneiro
Executive Creative Director: Sthefan Ko
Creative Director: Guga Diehl
Head of Storytelling: Jorge Ponce Betti
Written by: Fabio Brandao
Art Direction: André Pauletti
Production Directors: Paula Saraiva and Marisa Toledo
Managing Director of Strategy and Insights: Marco Sinatura
Strategy Director: Juliana Meirelles
Director of Influence: Renato Santoliquido
Strategy Manager: André Costa
Head of BI: Priscila Sanita
BI Director: Eduardo Bernardo
Audiovisual Producer: Paranoid
Produtora: Paranoid
Film Scene Direction: Pedro de la Fuente
Executive Production: Marcel Weckx and Luiz Armesto
Production support: Fernanda Sousa and Karina Vallesi
Creative Research: Bruno Mota, Isabel Azevedo, Bruna Melo
Production Coordination: Fernanda Hernandez
Coordination Assistants: Camila Aureliano, Dulce Fernandes and Juliana Romano
Director of Photography: Pedro de la Fuente
Camera operator: Arthur Miceli “Kao”
Assistant Director: Juliana Antich
2nd Assistant Director: Bruna Bismara
Production Director: Gisela Takara
Figurino: Luise Federman
Against Rule: Rodrigo Silva dos Santos
Make/Hair: Simone Souza
Location Producer: André Bustamante
Post-production coordination: Layssa Pascher
Coordination assistant: Igor Luis
Post assistants: Kaio Shot and Felipe Franco
Montador: Pedro de la Fuente
Finalizador: Arthur Schneider
Color Correction: Bleach Movies
Sound Production Company: Cabaret
Musical Production: Mauro Kuschnir
Compositor: André Henrique e Guilherme Azem
Mixagem: Gab Scatolin
Finishing: Mauro Kuschnir and Gab Scatolin
Atendimento: Ingrid Lopes, Junior Freitas e Barbara Russiano
Coordination: Chandra Lima, Mavi Capelasso, Leonardo Vieira and Débora Mello
