The Interactive Advertising Bureau (IAB) Brazil has announced a masterclass entitled "Practical Use of Generative AI in Digital Advertising." The online event, scheduled for August 1st from 10:00 AM to 12:00 PM, will bring together renowned executives from the advertising industry to discuss how Artificial Intelligence is transforming the creation and execution of advertising campaigns.
The masterclass will cover crucial topics such as advanced, large-scale personalization of advertising content and the use of accurate data to increase the efficiency and results of campaigns. The online format will allow professionals from all over Brazil to access the insights offered by the speakers.
Among the confirmed participants are Marcondes Farias, Product Marketing Director at Microsoft Brazil and Mexico; Lui Lima, creative director at Talent and professor at Miami Ad School; Lucas Reis, president of ABMP and Chairman VP of Zygon AdTech & Data Solutions; Leo Villanova, CEO of Villanova Digital; and Patrícia Souza, Country Manager at Channel Factory.
Each speaker brings extensive experience in their respective fields, ranging from technology and design to digital marketing and data analytics. Their combined expertise promises to offer a comprehensive and practical perspective on the use of AI in digital advertising.
The event is a unique opportunity for industry professionals to update their knowledge on the latest trends and techniques in AI applied to digital advertising.
For more information and registration, those interested can access the official masterclass page through the link provided by IAB Brasil.
