The Interactive Advertising Bureau (IAB) Brazil announced the holding of a masterclass titled "Practical Use of Generative AI in Digital Advertising." The online event, scheduled for August 1st from 10 am to 12 pm, will bring together renowned executives from the advertising industry to discuss how Artificial Intelligence is transforming the creation and execution of advertising campaigns.
The masterclass will cover crucial topics such as large-scale advanced personalization of advertising content and the use of precise data to increase campaign efficiency and results. The online format will allow professionals from all over Brazil to access the insights offered by the speakers.
Confirmed participants include Marcondes Farias, Product Marketing Director at Microsoft Brazil and Mexico; Lui Lima, creative director at Talent and professor at Miami Ad School; Lucas Reis, president of ABMP and Chairman VP of Zygon AdTech & Data Solutions; Leo Villanova, CEO of Villanova Digital; and Patrícia Souza, Country Manager at Channel Factory.
Each speaker brings extensive experience in their respective fields, from technology and creation to digital marketing and data analysis. Your combined knowledge promises to provide a comprehensive and practical view on the use of AI in digital advertising.
The event is a unique opportunity for industry professionals to update their knowledge on the latest trends and techniques in AI applied to digital advertising.
For more information and registration, interested parties can access the official masterclass page through the link provided by IAB Brazil.
