IAB Brazil offers on October 18, from 10am to 12pm, an online masterclass on the future of the creator economy, with the main trends shaping the sector for the coming years. Among the themes, the opportunities will be debated, challenges and changes in consumer expectations.
Registrations can be made through the website. The mediation of the conversation is the responsibility of Mayer Mirmovicz, co-founder at Social Tailors and president of the Creator Economy Committee of IAB Brazil. On the panel, they will be Manuela Villela, head of the YouTube Brazil creators ecosystem; Denise Porto Hruby, CEO of IAB Brazil; and Ana Paula Passarelli, founder and COO of the Brunch agency.
The creator economy has revolutionized the way brands and consumers interact, digital advertising plays a fundamental role in this new scenario. As the sector matures, more opportunities arise for brands and influencers. This is a market that is only expected to grow and the research points to practices to make the most of its potential, says Denise Porto Hruby, CEO of IAB Brazil.
