IAB Brazil offers an online masterclass on October 18th, from 10 am to 12 pm, about the future of the creator economy, with the main trends shaping the sector for the coming years. Among the topics, opportunities, challenges, and changes in consumer expectations will be discussed.
Registrations can be made through the website. The mediation of the conversation is handled by Mayer Mirmovicz, co-founder of Social Tailors and president of the Creator Economy Committee of IAB Brazil. On the panel, there will be Manuela Villela, head of the YouTube Brazil creator ecosystem; Denise Porto Hruby, CEO of IAB Brazil; and Ana Paula Passarelli, founder and COO of the Brunch agency.
“The creator economy has revolutionized the way brands and consumers interact, and digital advertising plays a fundamental role in this new scenario. As the sector matures, more opportunities arise for brands and influencers. This is a market that is only set to grow and the research points out practices to make the most of its potential,” says Denise Porto Hruby, CEO of IAB Brazil.
