To boost the efficiency and productivity of small businesses, Alura + FIAP Para Empresas , Google, and Sebrae announce the 2nd edition of the “Entrepreneurial Immersion in AI”. Free, online, and with a certificate of participation, the program offers practical training in digital tools, preparing entrepreneurs from SMEs to take advantage of strategic dates in the second half of the year, such as Black Friday and Christmas. Registration is open from October 6th to 23rd and can be done through the official link
With an exclusive opening live stream, the classes will take place between October 23rd and 30th in an on-demand format. The content is aimed at entrepreneurs with beginner or intermediate levels of technology skills, interested in strengthening their digital presence and expanding results in an accessible way.
During the immersion program, participants will have access to practical guidance on how to apply Google Gemini, Google Business Profile, and Google Ads, as well as entrepreneurial strategies, to automate processes, increase online visibility, improve strategic decision-making, and boost sales with the support of Artificial Intelligence.
“Optimizing processes, strengthening communication with clients, and making more assertive decisions are factors that directly impact the results of any company, regardless of size. By developing digital skills, entrepreneurs gain agility, efficiency, and strategic vision to transform their businesses,” says Guilherme Pereira, Director of Programs and Experiences at Alura + FIAP Para Empresas.
Sebrae's technical director, Bruno Quick, reinforces: “The program highlights how training in innovation has ceased to be a differentiator and has become fundamental for any entrepreneur who wants to remain competitive and expand their operations, especially in a market as dynamic and constantly transforming as the one we live in today,” he adds.
Schedule of activities
Featuring experts from all three institutions and leading names in the market, the program includes five thematic classes, each focused on concrete day-to-day business challenges. Check out the schedule:
- Lesson 1 | 23.10 [LIVE] – The opportunity for business at the end of the year and the 3As of a winning profile: the idea is to demonstrate the sales and growth potential in the last quarter, emphasizing seasonality opportunities and the practices of the "3As of a winning profile" (Appear, Attract, and Serve).
- Lesson 2 | October 27th – In practice: how to generate more visibility. Tips and optimization with Google AI for a winning profile: in this lesson, the objective is to teach practical techniques and resources to optimize business visibility on Google, with the support of the company's AI tools.
- Lesson 3 | October 28 – Local Marketing with AI: How can we generate better results? This lesson will show how to apply AI to boost local marketing strategies, transforming data and tools into concrete actions.
- Lesson 4 | October 29th – Boost your strategies with ads: maximize conversion: a training session for entrepreneurs to create more effective ads, focusing on local campaigns and the intelligent use of AI.
- Lesson 5 | October 30th – Boost your efficiency with AI: marketing, customer service, and financial management with free Google tools: Finally, Google's free AI tools, which increase productivity and improve results in marketing, customer service, and finance, will be presented.
“This is a unique opportunity for Brazilian entrepreneurs. Our goal is to democratize access to Artificial Intelligence, offering practical and accessible learning directly connected to the reality of small businesses,” says Eitan Blanche, Google Search Partnerships Leader. “During the immersion, we will show participants how they can use Google Business Profile and our AI tools to transform and boost their digital presence, especially in Search results.”
To find out more information about the immersion program and registration, simply access this link .
SERVICE
“Entrepreneurial Immersion in AI”
When: classes available between October 23rd and 30th;
Registration: between October 6th and October 23rd at this link ;
Investment: free
