Gratuito: Alura, Sebrae e Google anunciam curso de IA para pequenos negócios

To boost the efficiency and productivity of small businesses, Alura + FIAP For Companies, Google and Sebrae announce the 2nd edition of the “Entrepreneurial Immersion in AI”. Free, online, and with a certificate of participation, the program offers practical training in digital tools, preparing entrepreneurs from MSMEs to leverage strategic dates in the second half of the year, such as Black Friday and Christmas. Registrations are open from October 6th to 23rd and can be completed via the link official [website].

Featuring an exclusive opening live session, the classes will take place between October 23rd and 30th in an on-demand format. The content is aimed at entrepreneurs with a beginner or intermediate level of technological proficiency, who are interested in strengthening their digital presence and expanding results in an accessible way. 

During the immersion, participants will have access to practical guidance on how to apply Google Gemini, Google Business Profile, and Google Ads, alongside entrepreneurship strategies, to automate processes, increase online visibility, improve strategic decision-making, and boost sales with the support of Artificial Intelligence.

“Optimizing processes, strengthening communication with customers, and making more assertive decisions are factors that directly impact the results of any company, regardless of its size. By developing digital competencies, entrepreneurs gain agility, efficiency, and strategic vision to transform their businesses,” states Guilherme Pereira, Director of Programs and Experiences at Alura + FIAP For Companies.

Bruno Quick, Technical Director at Sebrae, reinforces: “The program highlights how training in innovation has ceased to be a differentiator and has become fundamental for any entrepreneur who wishes to remain competitive and expand their operations, especially in a market as dynamic and constantly transforming as the one we live in today,” he adds.

Activity Schedule

With experts from the three institutions and renowned market names, the program includes five thematic classes, each focused on concrete day-to-day business challenges. Check the schedule:

• Class 1 | Oct 23 [LIVE] – The business opportunity at year-end and the 3As of the champion profile: the idea is to demonstrate the sales and growth potential in the last quarter, emphasizing seasonal opportunities and the practices of the “3As of the champion profile” (Appear, Attract, and Attend).
  
• Class 2 | Oct 27 – In practice: how to generate more visibility. Tips and optimization with Google AI for a champion profile: in this class, the objective is to teach techniques and practical resources to optimize the business's visibility on Google, with the support of the company's AI tools.
  
• Class 3 | Oct 28 – Local marketing with AI: how we can generate more results: it will show how to apply AI to boost local marketing strategies, transforming data and tools into concrete actions.
  
• Class 4 | Oct 29 – Boost your strategies with ads: maximize conversion: a class to train entrepreneurs to create more effective ads, focusing on local campaigns and the intelligent use of AI.
  
• Class 5 | Oct 30 – Boost your efficiency with AI: marketing, customer service, and financial management with free Google tools: finally, Google's free AI tools, which increase productivity and improve results in marketing, customer service, and finances, will be presented.

“This is a unique opportunity for the Brazilian entrepreneur. Our goal is to democratize access to Artificial Intelligence, offering practical and accessible learning directly connected to the reality of small businesses,” says Eitan Blanche, Head of Search Partnerships at Google. “During the immersion, we will show how participants can use Google Business Profile and our AI tools to transform and boost their digital presence, especially in Search results.”

For more information about the immersion and registration, simply access this link.

SERVICE
“Entrepreneurial Immersion in AI”
When: classes available between October 23rd and 30th;
Registrations: from October 6th to October 23rd at this link;
Investment: free