A FreshworkS, specialized in AI-powered enterprise software, held on Wednesday (4) in São Paulo the Refresh, one of its main annual events around the world. With the presence of over 350 clients and strategic partners of Freshworks, the event was an opportunity to discuss the impact and future of AI in customer and employee experience.
The event was divided into two parts. In the morning, Luciano Ramos, IDC Brazil Country Manager, addressed in his panel "State of Industry: How Generative AI is transforming customer service and support" the transformations and trends of artificial intelligence in the customer service market. Next, Freshworks software engineers Matheus Benneti and Paya Patel demonstrated live the operation of Freddy, the company's AI solution, in the panel "Transforming Customer and Employee Experience with Freddy".
Already on the clients' dashboard, the IT and CX executives from Piracanjuba (Fabio França), Infracommerce (Maria Píris), Copel (Fabiano Zenello), and Klap (Victor Peña) revealed how the adoption of Freshworks management solutions increased their business efficiency. Next, Freshworks celebrated some implementation success stories, awarding companies such as Cinépolis, Copastur, Piracanjuba, and Infracommerce for the results achieved.
In the second part of the event, Marcio Rodrigues, Head of Alliances and Strategic Partnerships at Freshworks in Latin America, led a panel focused on partners, such as A5 Solutions and Notrez, and discussed some of the plans to strengthen this support network in Latin America.
According to Willian Pimentel, General Director of Freshworks in Latin America, the event was a great success and the expectation is that it will grow each year. "It is very important for our business to be close to our customers and partners, and Refresh is the perfect opportunity to strengthen our relationship with them. We are very pleased with the result, having more than doubled the number of gifts from last year to now. This shows that we are on the right track," assessed Willian.
Founded in 2010 in India and currently headquartered in California, Freshworks is a global leader in the development of AI-powered enterprise software. With over 67,000 clients worldwide, including American Express, Bridgestone, and Carrefour, Freshworks produces simple, secure, and quick-impact solutions for companies of all sizes and markets. The estimate is that the company will generate more than US$700 million in 2024.
