The capital of Ceará will be the stage, on the upcoming May 18th, of theRetail Tray Experienceevent focused on training shopkeepers and strengthening e-commerce in the Northeast. The initiative, promoted by Tray, aims to expand the results of local entrepreneurs and strengthen the region's leadership in the sector.
According to Thiago Mazeto, director of Tray, the Northeast has been gaining increasing prominence in the national e-commerce. Data from the Brazilian Association of Electronic Commerce (ABComm) show that the region already accounts for 16.03% of online consumption in Brazil, ranking third in the national standings. Ceará, in turn, accounts for 2.47% of the total.
In 2024, small and medium-sized businesses using the Tray platform generated R$185.2 million in sales in the region, a 27.5% increase compared to the previous year. These figures demonstrate the strength of the Northeast in e-commerce, says Mazeto. According to him, fashion and accessories, beauty, and home and decor are the segments that stand out the most.
A Tray offers a complete solution for digital retailers, with features such as marketplace integration, order and payment management, and marketing tools. Among the new features, the integration with TikTok Shop stands out, allowing the sale of products directly through the video platform. With this, shop owners can synchronize their catalogs, manage orders, and create advertising campaigns automatically within the Tray interface itself.
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The Tray Retail Experience will take place at the Oásis Atlântico Imperial Hotel from 9 am to 6 pm, featuring lectures by experts such as Thiago Mazeto, CEO of Tray, and Flávio Daniel, founder of Ecodigital. The event is aimed at retailers seeking practical strategies to boost their sales in the digital environment. For more information and registration,Access here.
