The Caio 2024 Award – the main award in the events market – recognized the 21st anniversary party ofKaBuM!as a highlight case in the social event category of the year (there was no first place). The Silver Alligator award ceremony took place this week in São Paulo, during the 25th edition of the award, which has been recognizing the work of companies and professionals in the sector since 1999.
To celebrate the occasion in style and boost the traditional brand birthday campaign, called Mega May, Latin America's largest technology and gaming e-commerce held a big party on May 23rd. The event took place at the historic Central 1926 building in Bela Vista, featuring prominent figures from the scene, including influencers, the press, and partners. KaBuM!'s 21st birthday party energized São Paulo's capital with musical acts, experiences, games, and technological activations.
KaBuM! aims to bring more fun and technology into people's lives. And with the brand's birthday party, it couldn't have been any different. The challenge of the event was to transport the guests to this setting, with creative activations, including the use of artificial intelligence. In environments with the brand's visual identity, characterized by an urban and tech atmosphere, the activities included customizing mousepads in an immersive space, free flash tattoos with a gaming theme – developed by the tattoo artist.Lucas Marinos-, create virtual graffiti and take photos, as well as an immersive room where users connect with an AI tool to create scenes and transform into characters.
For the party, KaBuM! also developed an action and strategy game that combined adrenaline and technology. Simulating Counter Strike matches in real life with laser tag, guests competed in teams or individually, with infrared light beams. The event also featured musical acts that energized the audience, such as the producerEcologyk, DJ Pancho Valdez, DJ Liu, DJ Thaisand even a show by the rapperVeigh, a phenomenon of the Brazilian trap music genre.
"KaBuM!'s 21st anniversary party was a true milestone in our history and an opportunity to bring together everything we love most. It is an honor to receive the Caio Award, which recognized our case as one of the best social events of the year, with a project made entirely in-house. The award reinforces the commitment of a passionate team, combining strategy, trends, and innovation. I dedicate this victory to each of them," says Bruno Chamas, Head of Marketing at KaBuM!
The Caio Award is produced by the board of directors of Revista Eventos, one of the most renowned publications in the market. The award evaluates the best cases in events, event services, destinations, enterprises (such as hotels, resorts, and convention centers), and also highlights sustainability in event practices. Additionally, it includes categories such as the Grand Prix Caio Award and the Caio Sustainability Award.
