Fast Shop turns 39 and bets on social commerce, phygital, and services as growth drivers

With the mission of caring for and delighting customers throughout their lives, Fast Shop celebrates 39 years by increasingly investing in new interaction formats. The chain, one of the largest retailers of electronics and home appliances in the country, was one of the pioneers in operating sales through TikTok Shop, reaffirming its commitment to new consumer trends. At the same time, the brand continues to invest in physical stores with a focus on experience, relationship, and convenience—one of the pillars that have supported its success over the decades.

To keep up with new consumption habits, portfolio diversification has become one of the company's most relevant growth drivers, now extending beyond home appliances and electronics. “We want to be present in our customers' lives at all times, with solutions that go beyond technology. In recent months, we have started investing in categories such as furniture, home decor, bed, table, and bath products, as well as items focused on wellness and self-care,” comments Eduardo Salem, Marketing and Digital Channels Director of the chain.

With over 80 stores spread across Brazil, the brand focuses on a connected, personalized, and omnichannel shopping experience. Through technologies such as artificial intelligence and automation, applied from customer service to logistics, the chain introduces the public to the concept of phygital retail, combining the best of the physical and digital worlds to offer greater convenience and connection.

To celebrate its 39th anniversary, a special show by Nando Reis and his son, Sebastião, was held at the Sheraton Hotel in São Paulo, bringing together around 300 guests, including brand executives, industry partners, and company customers. High-resolution photos

Brands such as JBL, Arno, ASUS, and Brastemp were also present, setting up interactive spaces with product demonstrations, photo booths, and product giveaways for guests.

Reasons to celebrate

Among the initiatives celebrated at the anniversary is the success of Fast Shop Cuida, a service program that offers consumers: equipment installation, usage guidance, extended warranty, technical support, smart home services, as well as theft and robbery insurance for portable devices.

Fully operated by the chain's own professionals, the program has been well-received by the public, who now see Fast Shop not only as a retailer but also as a provider of excellent services. “Customers quickly understood the value of Fast Shop Cuida. This strengthens the perception of the brand as an ally in daily life, which for us is a source of pride and responsibility,” highlights Salem.

Another strategic pillar of the company is Fast Shop Prime, a loyalty program established as a channel for relationship building and sales growth. Its benefits include free ultra-fast shipping and delivery, discounts on services (such as installation and setup of electronics), personalized service, and remote technical support.

“The concept of ultra-convenience, combined with the sensory experience in stores, has already been recognized at Retail’s Big Show, the world's largest retail event. This gives us confidence that we are on the right track,” comments Salem.

For the second half of the year, Fast Shop is preparing to launch new interactive store formats with an expanded and more diverse portfolio. “Still in July, we will announce the arrival of a leading brand in decoration and design, which will further enrich the experience in our stores,” anticipates the executive.

And, as is tradition, the company celebrates its anniversary with a special promotional campaign, offering discounts of up to 60%, exclusive conditions, and various benefits for consumers across all platforms.