RD Station brings content on AI, digital marketing, and conversational strategies to the E-commerce Brazil Forum 2025

RD Station, a business unit of TOTVS, will present exclusive content for the audience at the E-commerce Brazil Forum 2025, one of the leading e-commerce events in Brazil. The agenda covers topics spanning the entire online sales ecosystem, such as management, AI, personalization, digital marketing, conversational strategies, omnichannel approaches, and more. The event will take place from July 29 to 31 at the Anhembi Districtin São Paulo, with the aim of driving the sector's development.

RD Station's workshops will be held at the brand's booth throughout the three-day event. Q&A and mentoring sessions will also be conducted for the business unit's clients and partners.

In addition to the content, RD Station will showcase its solutions for the segment, including CRM for e-commerce, marketplace integration, e-commerce platforms, and customer service with chatbots.

“With the goal of continuing to build authority among e-commerce audiences, RD Station introduces its latest offerings for online selling businesses, featuring a portfolio that covers the entire purchasing journey—from scaling to results analysis—while leveraging its extensive tactical expertise in marketing, sales, and customer relationship management,” emphasizes Vicente Rezende, CMO of the unit.

See below for RD Station's schedule at the event:

July 29

4:00 PM | I’ve Grown, Now What? The Challenges of Scaling Sales Without Losing Control
5:00 PM | AI as the Protagonist in Your E-commerce

6:00 PM | High-Performance E-commerce with Digital Marketing

July 30

10:00 AM | Shopify Horizons: Building Fronts with AI

11:00 AM | E-commerce Marketing Trends

3:00 PM | Digital 360° for Industry: A Practical and Integrated Architecture

4:00 PM | Growing with Efficiency: How to Scale Your Online Sales Without Wasting Budget

 

July 31

10:00 AM | The Importance of Marketing and Sales Strategies for Sustained E-commerce Results

11:00 AM | Multichannel Strategy: How to Improve Lead Capture and Relationship Management

2:00 PM | Multiple Channels, Multiple Problems: How to Integrate Sales and Simplify Online Management

3:00 PM | WhatsApp Sales: A Consumer Experience That Works