IAB Brazil is open for registrations for the masterclass"Financial Media and First-Party Data: media in the financial sector"The event will showcase how Financial Media – the use of data and financial channels to target advertisements – is revolutionizing the market by providing the most comprehensive view of the consumer's journey.
Considered by some as the 4th wave of digital advertising, Financial Media allows for sophisticated targeting based on financial data, enhancing communication with clients.
With rapid growth in the United States and pioneering players in Brazil, this transformation promises to redefine advertising in the coming years, impacting how brands communicate, sell, and position themselves in the digital environment.
If intelligent data management is one of the most strategic pillars of marketing, it is even more relevant in the financial sector. By deeply understanding customer behavior and needs, Financial Media can personalize journeys, offer more relevant solutions, and build more meaningful relationships.
A masterclass will show how First-Party data are great allies that can transform the customer experience — and why marketing should be leading this movement.
The masterclass takes place on June 27th, from 10 a.m. to 12 p.m., in an online and live format.
Who are the guests:
- André Kliousoff– Partner and Head of Marketing and Communication at BTG Pactual. Leads all marketing disciplines of the bank, including media, branding, and analytics. He has 25 years of experience in the market and is responsible for building the group's marketing house.
- Felipe Julião- Ads Executive at PicPay, one of the pioneering companies in Financial Media in Brazil. Over 14 years of experience in strategy, marketing, and business development, with stints at Mercado Livre and Johnson & Johnson.
- Paulo ArrudaWith over 24 years of experience in digital marketing, business development, monetization models, and technology, he has led digital operations in national and international companies.
For more information and registration, visit:
iabbrasil.com.br/masterclass/financial-media-your-brand-in-the-center-of-finance
