Brazil reached the milestone of 90 million entrepreneurs, according to the Global Entrepreneurship Monitor (GEM) survey. However, few openly address a fundamental aspect of this journey: mistakes. On March 29th, Blue Tree Alphaville will host an innovative event that offers a new perspective on the challenges faced in the business world. With the theme THE BIGGEST MISTAKES, the Mercado & Opinião Conference 2025 will bring together a select group of business leaders to share real stories of setbacks, twists, and lessons that shaped their paths to success.
The event arises with the proposal to demystify failure, showing how setbacks can become trampolines to success. After all, for every large established company, there are stories of failed attempts, reboots, and invaluable lessons. Organized by entrepreneurs Paulo Motta and Marcos Koenigkan, it will feature prominent names who are references in their fields and lead some of the country's largest companies. Participants will have access to valuable insights from entrepreneurs who faced enormous challenges, overcame crises, and now hold prominent positions in the market.
For Marcos Koenigkan, understanding the challenges faced by major entrepreneurs is essential for those seeking to grow in the market. "We assembled a top-notch team to share real stories of challenges and overcoming. We want to inspire and empower entrepreneurs to face their own adversities with resilience and creativity," he/she states.
Confirmed speakers include:
Alfredo Soares– Founder and Manager at G4 Education
Cris Arcangeli– Serial entrepreneur and Shark Tank Brazil investor
John Appolinario– Founder and CEO of Polishop
Richard Albanesi – CEO da The Led
Paul Vieira– Master Coach and CEO from Febracis
Janguiê Diniz– Founder of Ser Educacional
Thiago Rebello– CEO of RiHappy
Junior Borneli– CEO and Founder of StartSe
John Rodgerson– CEO of Azul Airlines
Carol Paiffer– CEO of Atom Educational
With a dynamic and interactive format, the panels will be conducted in an engaging manner, encouraging the exchange of experiences and promoting active audience participation. The audience will have the unique opportunity to interact with the speakers, clarify doubts, and absorb strategies applicable to their own professional path. "We believe that learning often comes from mistakes made. Our goal is to provide an environment where participants can absorb valuable lessons and apply them to their own businesses," highlights Paulo Motta.
The spots are limited and interested parties must secure their participation as soon as possible. The event promises to be a milestone for those who wish to turn challenges into opportunities and reach new heights in their careers and businesses.
Service
Data: March 29, 2025
Time: From 8am to 7pm
Local: Blue Tree Alphaville
Address: 1000, Sao Paulo
