The Communication and Advertising course at ESPM, a leading school and authority in Marketing and Innovation focused on business, announces the second edition of the Creator Economy. With the aim of fostering a strategic dialogue among industry professionals, the event has been establishing itself as one of the main platforms for discussion on digital influence, content creators, and new business models in contemporary communication. The meeting will be held on May 5th, in the ESPM auditoriums exclusively for the institution's students.
We are living in a moment where advertising is being constantly redefined by new technologies, platforms, and behaviors. The Creator Economy emerges as a direct reflection of this change. Offering this type of debate within the university ensures that our students are at the forefront of thought and professional practice, says Katherine Sresnewsky, coordinator of the Communication and Advertising Course at ESPM.
In this edition, approximately 40 names are confirmed, including brands, platforms, agencies, consultants, and creators. Among them
- Brands and platforms: Masterchef, Duolingo, Magalu, TikTok, Meta, YouTube, Google
- Agencies and collectives: Mynd, Jaffé, PodPah
- Consultancies and influence specialists: MField, Troppe, YouPix, Creator Economy Experience (Victor Cabral)
- Digital strategists: Bruna Fadel, Renato Tuma, Sara Zimmermann
- Influencers and entrepreneurs: Giulia Costa, Christian Figueiredo and Zoo, Sheila Magalhães, Rodrigo Mussi, Amanda Meirelles (CEO of Med Influence), John Drops, Toguro, among others.
- Influence Specialists: Keolane Mendes
Organized around three main thematic axes, the event presents a curation of trends, trajectories, and practical reflections on the present and future of the Creator Economy:
- The New Age of Influence: Creators as Audience Leaders
- Artificial Intelligence and the Future of Content
- Beyond Content: Branding, Business, and Performance for Creators
Renata Alcalde, the event organizer, emphasizes that this edition of the event reinforces the importance of bringing the market closer to university education. "The Creator Economy has ceased to be a trend and has become a new ecosystem for digital communication and business. By bringing this topic to the center of academic debate, we reaffirm ESPM's commitment to training professionals prepared to operate in constantly changing environments," says the coordinator of the Postgraduate Program in Creator Economy at Arenas – ESPM's Communication and Business Agency, and director of APP Brazil.
The mayor also emphasizes that we are witnessing the emergence of new areas, roles, and work models that require repertoire, strategy, and creativity.With these transformations, numerous opportunities also arise for our students — not only as market professionals but as protagonists of this new influence economy, he concludes.
