The Communication and Advertising course at ESPM, reference school, authority in Marketing and Innovation focused on business, announces the second edition of the Creator Economy. With the aim of provoking a strategic dialogue among market professionals, the event is becoming one of the main forums for digital influence discussion, content creators and new business models of contemporary communication. The meeting will be held on May 5, in the ESPM auditoriums exclusively for the institution's students
We are living in a moment when advertising is being constantly redefined by new technologies, platforms and behaviors. The Creator Economy surge as a direct reflection of this change. Offering this type of debate within the university is ensuring that our students are at the forefront of thought and professional practice, affirms Katherine Sresnewsky, Coordinator of the Communication and Advertising Course at ESPM
In this edition, about 40 names including brands are confirmed, platforms, agencies, consultants and creators. Among them
- Brands and platforms: Masterchef, Duolingo, Magalu, TikTok, Meta, YouTube, Google
- Agencies and collectives: Mynd, Jaffé, PodPah
- Consultancies and influence specialists: MField, Too many, YouPix, Creator Economy Experience (Victor Cabral)
- Digital strategists: Bruna Fadel, Renato Tuma, Sara Zimmermann
- Influencers and entrepreneurs: Giulia Costa, Christian Figueiredo and Zoo, Sheila Magalhães, Rodrigo Mussi, Amanda Meirelles (CEO of Med Influence), John Drops, Toguro, among others
- Influence Specialists: Keolane Mendes
Organized around three main thematic axes, the event presents a curation of trends, trajectories and practical reflections on the present and future of the Creator Economy
- The New Age of Influence: Creators as Audience Leaders
- Artificial Intelligence and the Future of Content
- Far Beyond Content: Branding, Business and Performance for Creators
Renata Alcalde, event organizer, highlights that this edition of the event emphasizes the importance of bringing the market closer to university education. The Creator Economy has ceased to be a trend to become a new ecosystem of communication and digital business. Bringing this topic to the center of academic debate, We reaffirm ESPM's commitment to training professionals prepared to operate in constantly changing environments, says the coordinator of the Postgraduate Course in Creator Economy, of Arenas – Communication and Business Agency of ESPM and director of APP Brazil
The mayor also emphasizes that we are witnessing the emergence of new areas, functions and work models that require repertoire, strategy and creativity.With these transformations, Numerous opportunities for our students also arise — not only as market professionals, but as protagonists of this new influence economy, finalizes
