ESPM Social, a university volunteer agency focused on education, management, and social innovation, in partnership with Planetiers World Gathering, an organization dedicated to innovative solutions for a more inclusive and green economy, and ABPModa, the Brazilian Fashion Association, will host the event "Critical Thinking in Fashion: Integrating Innovation, Technology, and Regeneration for a Sustainable Future" on August 15th at the ESPM Glória Villa-Aymoré campus.
The meeting brings together Thorsten Harstall, Adidas's Director of Sustainability Strategy, and Pedro Ruffier, CEO and founder of Movin, to discuss the intersection of sustainability, innovation, and brand strategy in the fashion and sports industry, highlighting the challenges and opportunities. Roberto Meireles, co-founder of ABPModa, will be the moderator.
Thorsten Harstall will share his experience in sustainability strategies in major sports brands like Adidas and Nike, addressing the integration of sustainable practices into global operations, the challenges of balancing sustainability with growth and profit, and presenting practical cases and innovative solutions. Pedro Ruffier will explain how the integration of advanced technologies can not only increase efficiency and reduce environmental impacts but also exceed the expectations of modern consumers.
After the debate, there will be a Design Thinking session for those interested in practically transforming the ideas discussed during the meeting into innovative and current solutions.
About the speakers
Thorsten Hastall
Adidas' Director of Sustainability Strategy, Thorsten has international experience in the sports goods and sports fashion industry, having worked at companies such as Nike and Reebok. Teaches Innovation Management, International Marketing, and Brand Strategy at Campus-M University in Munich.
Pedro Ruffier
CEO and Founder of MOVIN, Pedro is the founder of INFINITU X, a company dedicated to accelerating the transition to a more conscious and technological lifestyle, with brands such as MOVIN (fashion) and WELOOP (AI utilization matrix in the fashion sector). Since 2011, their brands have received several awards, including the Best For The World from B-Corporation.
Service
“Critical Thinking in Fashion: Integrating Innovation, Technology and Regeneration for a Sustainable Future”
Data: 15 de agosto
Time: 2pm
Local: Campus ESPM Glória Villa-Aymoré, Ladeira da Glória, 26
Enrollment:https://forms.office.com/r/qmNbeGvn9r
Free Event
