ESPM, a leading school in Marketing and Innovation focused on business, is now accepting applications for the holiday courses with themes related to Employer Branding. The courses take place between July and August, with online and live classes, or in person, at the São Paulo, Porto Alegre, and Rio de Janeiro campuses. Those interested in participating can enroll insiteof the institution.
The 2024 ESPM summer course portfolio includes three courses focused on Employer Branding: 'Strategic Endomarketing Campaign Creation'; 'Internal Communication and Endomarketing Planning'; and 'Employer Branding: Building and Managing an Employer Brand'. Check the complete schedule of the courses below
- Employer Branding: Building and Managing an Employer Brand
The course begins on July 23rd and takes place on Tuesdays and Thursdays from 7:30 PM to 10:30 PM and on Saturdays from 9:00 AM to 4:00 PM, with a total duration of 12 hours. The program is aimed at professionals in the fields of corporate communication, internal communication, and human resource management, as well as professionals interested in the subject. The goal of the course is to show participants concepts such as organizational culture, employer branding, and value proposition to employees.
- Creation of strategic Endomarketing campaigns
The course begins on August 19 and takes place from Monday to Friday, from 7:30 PM to 10:30 PM, online and live, with a total duration of 12 hours. The program is aimed at managers, coordinators, analysts, and other professionals in the fields of Corporate Communication, Endomarketing, People Development, Human Resources, Corporate Marketing, Institutional Communication, and other areas that deal with people and talents within organizations. The goal of the course is to prepare the student to develop an Endomarketing campaign from start to finish.
- Internal Communication Planning and Internal Marketing
The course begins on August 26 and takes place from Monday to Thursday, from 7:30 PM to 10:30 PM, online and live, with a total duration of 12 hours. The program is aimed at Internal Communication and Endomarketing professionals, Human Resources, and those interested in working in the field who are seeking a practical guide to conduct communication with results. The objective of the course is to provide knowledge for the creation and execution of Internal Communication and Endomarketing planning, considering the organizational culture in a strategic manner.
