ESPM, a leading school and authority in Marketing and Innovation focused on business, announces the arrival of Philip Kotler to its faculty as an emeritus professor. The "father of modern marketing" will be one of the instructors for the "Strategic H2H Marketing" course, starting in February 2025 – the only course in Brazil that offers live classes with Kotler.
To mark the launch of this unprecedented program, ESPM is organizing a free MasterClass with Philip Kotler. The meeting will be marked by an open class led by the "marketing guru" to share innovative visions about the future of the field. The event, which takes place on November 13th, features Marcos Bedendo, a professor at ESPM and co-author of the Brazilian edition of the book "Marketing H2H," and Fernando Cesário, CMO of ESPM. In the end, the invited CMOs Renata Gomide, VP of Consumer at Grupo Boticário, Cesar Augusto Centrone Nicolau, Marketing Director of Ypê, and Daniela Cachich, president of Beyond Co. at Ambev South America, participate in a roundtable discussing the evolution of marketing in the daily management of businesses. The event is open and registrations can be made atsiteof the institution.
The book "Marketing H2H: the journey to human-to-human marketing" presents a new perspective on marketing, focusing on the long term and maintaining relationships with the entire community in which the company is embedded. "It's a revolution in the way of thinking and doing marketing, and we need to provide this content to our students. This course, with the live presence of Prof. Kotler and Prof. Pfoertsch, the creators of the concept, is the ideal way to do so," says Marcos Bedendo, co-author of the book for the Brazilian market and coordinator of the new course.
Aimed at managers, CMOs, and those interested in a new way of thinking about marketing, the course has a program lasting one semester, with 32 sessions of three hours each and an exclusive student body – 40 in-person spots and 40 online spots, ensuring engagement and proximity between participants and instructors. Waldemar Pfoertsch, co-author of the book "Marketing H2H: The Human to Human Marketing Journey" alongside Kotler, will also be part of the faculty of the course, which will also include professors from ESPM and CMOs of major companies who will share real cases on each topic with the students.
ESPM has a long history of close collaboration with Kotler, and now a new chapter begins with the opportunity to offer a course in a format never before seen in Brazil. It couldn't happen in any other institution but in the marketing house in Brazil.The Marketing Powerhouse”"We are immensely honored by your visit," says Caio Bianchi, director of the Dynamic courses at ESPM. All the details and more information about the course will be presented during the open class. The presence of prominent CMOs in the market, discussing the most current practices alongside the leading marketing author, not only brings unique knowledge to our students but also reinforces ESPM as theThe Marketing Powerhousefrom Brazil, where marketing developments will always happen”, says Fernando Cesário, CMO of ESPM.
Service – MasterClass:
“The father of marketing, in the house of marketing: ESPM Masterclass with Philip Kotler”
Date: November 13, 2024
Opening hours: 6:30pm to 9:30pm
Format: hybrid (in-person and online)
Location: ESPM Theater, Dr. Álvaro Alvim Street, 123 – Vila Mariana, São Paulo
Registration:https://www.espm.br/eventos/masterclass-espm-com-philip-kotler/
