Robert James, renowned specialist in human behavior and master in psychology, just released his latest book titled "Living the American Retail: A Journey into the Heart of Consumption". The work is the result of an extensive 100-day research, during which the author traveled through various regions of the United States to analyze consumer behavior and retail sector trends in the country
Considered a global model, the United States served as a laboratory for Roberto James, that details in his book how local culture influences retail, from shopping habits to preferences for products and services. "One of the observations I made is how much the American consumer values practicality and speed". This makes self-service, for example, a necessity in various retail sectors, from supermarkets to convenience stores. And technology plays a fundamental role in this regard, the author states
Roberto also highlights the crucial role of Artificial Intelligence (AI) in the retail revolution, providing new ways of interacting with customers, especially the younger generations, and personalizing the shopping experience. The constant search for convenience and practicality by American consumers makes "convenience stores" an essential element in the country's retail sector
The nature of this study can provide a unique perspective for understanding retail and its challenges in a practical and experiential way. This book serves as a guide to advancements, trends and new perspectives that every retailer needs to know, concluded Roberto James
Meanwhile, Brazilian retail is experiencing a promising moment in 2024. Data from the Brazilian Institute of Retail Executives and Consumer Market (Ibevar) shows that, due to the reduction of inflation, the sector showed progress compared to last year. The restricted retail, that excludes vehicles and construction materials, grew 2,1% from April to June 2024 compared to the same period in 2023
Service:
Launch of the book "Living the American Retail: A Journey into the Heart of Consumption", by Roberto James
Data: September 10 to 12, 2024, from 1:30 PM to 9:00 PM
Local: São Paulo Expo – Immigrants Highway, Km 1,5
