Representatives of the largest companies in the technology sector gathered at Engage Experience 2024 to present projects and discuss prospects for the future of the sector. This year's edition of the national meeting on innovation, technology and business in technology, conducted in São Paulo by Ingram Micro Brasil, Meeting 2.000 professionals in the field with the theme "Innovation as Art" and highlighted artificial intelligence and its application in various segments
The programming of panels, mediated by journalist Sheila Magalhães, He heard from executives from big companies.. Among them were Marcelo Braga (CEO of IBM Brazil), Ricardo Mucci (President of Cisco Brazil), Ricardo Kamel (Managing Director of HP Inc Brazil), Diego Puerta (Brazil General Manager at Dell Technologies). Gustavo Rios (Director of Channels and Alliances for Latin America VMware by Broadcom, Guilherme Carvalhal (General Manager for Channels Microsoft) and Rafael Cardoso (Chief Economist at Banco Daycoval), in addition to panels with AWS representatives, VMWare by Broadcom, Triple S, Enkel, please., Microsoft, HPE, See also, The Palo Alto., Cisco and Veritas.
The Women IMPowered panel, dedicated to technology professionals, mediated by Sheila Magalhães (Journalism Director of Band News FM), was attended by Fabiana Schurhaus (Director of the Technical Technology Team of IBM Brazil), Carla Santos (Director of Cloud and Digital Solutions at Ingram Micro Brazil), Larissa di Pietro (Marketing Director of Cisco) and Aline Aline Dantas (Head of Sales of Veritas Brazil), who shared their experiences in reconciling family life, Successful careers and their journeys in the IT market
The event space also brought together 40 booths and an alternative stage for presentations by the partners. The second part of the event was marked by inspiring talks from names like Tiago Mattos, co-founder of Aerolito, and Pedro Calabrez, neuroscientist at NeuroVox
Flavio Moraes Jr.., VP & Brazil Chief Country Executive of Ingram Micro, draws a parallel between the theme of this year's Engage Experience and the complex distribution sector in which the company operates.
Necessity is the mother of innovation, said Plato, And it's an artistic process.. So we have the challenge of reinventing ourselves every day..”
Among the highlights of the event, Moraes pointed out the areas of Software & Aplications, Cloud and Cybersecurity and AI that, second survey by IDC (International Data Corporation), They've grown double digits in the post-pandemic period, and they're going to continue to grow for the next three years.. "For 2025, about 45,5% of CIOs want to increase the productivity of their organizations, 32% of them will create or improve products and services, 30,3% will prepare to face competitors and 29,3% want to improve the customer experience.”
On the topics that will be most strategic for companies in 2025, The VP of Ingram Micro emphasized that GenAI (generative artificial intelligence) should prevail, with 45,5% of membership. Soluções de IT/Cloud Security virão logo abaixo, They'll have 42,4% e a Artificial Intelligence/Machine Learning ocuparão 29,3% of business opportunities. ⁇ Artificial intelligence is a market reality. Delivering and developing AI is a current need on the strategic agenda to serve customers., advised the participants in the attentive audience
Moraes also took stock of Ingram Micro's business in recent years.. We acquired BRLink., our cloud services arm, who works full-time for the cloud with good efficiency and cost. We have 55 connected retailers offering the possibilities of public and hybrid clouds.In addition, We've expanded our coverage model to foster resale business., with the recruitment of representatives in the Northern region, in Bethlehem, and in the southern region to serve the public sector and we continue to focus on large corporations.The executive also mentioned the digital integration portals with the resellers: the IM Innovation Hub (IMNova) and IM Xvantage, which will be available in 2025
According to VP, in parallel, The opportunities lie in the reuse of semi-new equipment.. We are investing in ITAD (IT Asset Disposition), with advanced logistics services in the safe and sustainable management processes of information technology equipment that has reached the end of its useful life, like computers., servers, smartphones and tablets. Ingram Micro buys used equipment., thereby contributing to the renewal of the technology park and encouraging responsible disposal. These machines go through a reliable preparation process in our laboratories and return, without any risk, to resales in the used class.”
As in previous editions, Engage Experience 2024 has adopted sustainability practices in its organisation, and each presentation had translation into Libras (Brazilian Sign Language). Responsible for the organization, Welington Sousa, Marketing Director, B.I. and CX of Ingram Micro Brazil, explain that the innovation process is similar to the artistic one, involving experimentation, failures and iterations, valuing the creative journey and the pursuit of unique solutions. "Innovation, many times, arises from the intersection of different disciplines, just like art, and collaborating with professionals from various fields can lead to innovative and creative solutions. It was this theme that we sought to explore. The event was concluded with a show by actor and singer Thiago Abravanel
