In a scenario where technological innovations, such as artificial intelligence and automation, are transforming the Road Freight Transport sector, the Union of Freight Transport and Logistics Companies in Rio Grande do Sul (SETCERGS) offered its members a lecture addressing contemporary themes, which encouraged reflection on how to serve the customer. The event, held this Tuesday (September 24th), featured the participation of Thiago Pianezzer, Master Coach Trainer.
Focusing on essential pillars for excellent customer service, Thiago Pianezzer highlighted aspects such as empathy, effective communication, proactive problem-solving, and the importance of exceeding expectations. The expert also addressed topics such as professional conduct, active listening, and personalized service, which are fundamental for customer loyalty and continued satisfaction in the sector.
“When we talk about Human Resources today, especially strategic HR, artificial intelligence plays a crucial role. Strategic HR uses AI not to automate everything, but to simplify bureaucratic tasks, such as creating job titles, defining salaries, and formulating questions. Tools like ChatGPT can greatly facilitate this process, but human work remains essential for curating information. In this context, artificial intelligence helps HR focus on what really matters: human connection,” stated speaker Thiago Pianezzer.
He highlighted the rapid pace of technological change over the years. While in the past technological revolutions occurred over decades, today transformations happen much more quickly.
“In the 5th Technological Revolution, the evolution of technologies is impressive. We are in an era of data analysis, artificial intelligence, chatbots like ChatGPT, and even the development of futuristic innovations such as flying cars and new vaccines. With these advances, the discovery of cures for various diseases seems increasingly closer. We are beginning to realize, in a concrete way, that the future is already a reality. Therefore, in the face of all this, what will really make the difference is customer service,” he concluded.
Betina Kopper, director of SETCERGS, highlighted the importance of the event for the training of its members.
"On behalf of the Board, I would like to thank everyone for being here with us this morning. It was an extremely valuable and enriching experience," he stated.
The initiative was from SETCERGS with sponsorship from Transpocred.
