In a scenario where technological innovations, such as artificial intelligence and automation, are transforming the Road Freight Transport sector, the Union of Freight Transport and Logistics Companies in Rio Grande do Sul (SETCERGS) offered its members a lecture addressing contemporary topics, which encouraged reflection on how to serve the customer. The event, held on Tuesday (09/24), featured the participation of Thiago Pianezzer, Master Coach Trainer.
Focusing on essential pillars for excellent service, Thiago Pianezzer highlighted aspects such as empathy, effective communication, proactive problem-solving, and the importance of exceeding expectations. The specialist also addressed topics such as professional posture, active listening, and personalization in service, which are essential for customer loyalty and ongoing satisfaction in the sector.
“When we talk about Human Resources today, especially strategic HR, artificial intelligence plays a crucial role. Strategic HR uses AI not to automate everything, but to simplify bureaucratic tasks, such as creating positions, defining salaries and preparing questions. Tools like ChatGPT can make this process much easier, but human work remains essential for curating information. Artificial intelligence, in this context, helps HR to focus on what really matters: human connection,” said speaker Thiago Pianezzer.
He highlighted the speed of technological changes over the years. If in the past technological revolutions occurred at intervals of decades, today transformations happen much more rapidly.
“In the 5th Technological Revolution, the evolution of technologies is impressive. We are in an era of data analysis, artificial intelligence, chatbots like ChatGPT and even the development of futuristic innovations, such as flying cars and new vaccines. With these advances, the discovery of a cure for several diseases seems increasingly close. We are beginning to realize, in a concrete way, that the future is already a reality. Therefore, in light of all this, what will really make a difference is customer service,” he concluded.
Betina Kopper, director of SETCERGS, highlighted the importance of the event for training members.
“On behalf of the Board of Directors, I would like to thank everyone for being here with us this morning. It was an extremely valuable and enriching experience,” he said.
The initiative was by SETCERGS with sponsorship from Transpocred.
