Upstream, a global marketing technology company, is pleased to announce its third participation in the Ecommerce Brasil Forum 2024. The event, which will take place from July 30 to August 1 in São Paulo, marks the 15th edition of this prestigious forum and is an essential part of Upstream's market strategy.
The Upstream booth, located at MT027 in area L3, will feature demonstrations of the company's innovative mobile marketing solutions, designed to drive e-commerce growth, increase customer engagement, and maximize ROI for businesses. Participants are invited to explore Upstream's comprehensive martech platform, Grow, which promises to revolutionize the way brands connect with their customers.
Upstream has established itself as a trusted partner in the e-commerce landscape, working with major clients including Frutifica, Sem Parar, AMOBELEZA, Husqvarna, Flormel, Ferrero, and Joge. Highlighting the impact of Upstream's solutions, your team will present case studies, such as the collaboration with Sem Parar.
Non-Stop: Increasing Customer Retention and Upselling
Sem Parar, the main electronic vehicle identification and payment system in Brazil, partnered with Upstream to customize its communication strategy and maximize customer retention and upselling. Upstream's solution involved a comprehensive strategy of collecting phone numbers with personalized content and targeted communications for three main customer segments: new visitors, returning visitors, and customers.
Through pop-ups and exclusive incentives, Sem Parar reached an audience with 100% opt-in data. Upstream's marketing automation capabilities enabled personalized user flows for each segment, resulting in a 44% click-through rate (CTR) on welcome messages and a significant 60% reduction in opt-outs. Furthermore, Upstream's strategies resulted in a 57x ROI, a 9% recovery of abandoned carts, and 16.5 times more plans sold monthly.
Frutifica: Reativando Usuários Inativos e Aumentando as Vendas
Frutifica, an online food retailer in Brazil, was facing the challenge of reactivating inactive users who had not placed orders in a year. In partnership with Upstream, Frutifica used SMS marketing automation and seasonal campaigns to win back inactive customers and increase sales. By implementing targeted campaigns on the website and engaging gamification techniques, Frutifica achieved impressive results. Up to 2.8% of inactive customers clicked on SMS campaigns, resulting in a remarkable ROI of 57x. Additionally, the use of pop-ups resulted in an average opt-in rate of 7.7%, significantly increasing customer engagement. This strategic approach not only reactivated Frutifica's inactive customer base but also boosted the overall business growth, demonstrating the effectiveness of Upstream's innovative solutions.
"We are excited to participate in the Ecommerce Brasil Forum once again. Our presence at this event continues to grow, reflecting our expanding customer base and our commitment to providing increasingly better solutions. At Upstream, we believe in empowering companies with technology that not only meets their needs but also offers a valuable set of marketing services, ensuring sustained growth and customer satisfaction," added Patrick Marquart, Upstream's Head of Corporate Sales in Brazil. We invite all participants to visit our booth MT027, L3 area, to discover how our mobile marketing solutions can transform your e-commerce strategies and drive growth.
Upstream's innovative solutions achieve a remarkable ROI of 15x for clients, consistently delivering exceptional returns. Important highlights include recovering 17% of abandoned carts through real-time retargeting automation flows, and converting up to 10% of anonymous visitors into opt-ins using targeted exit and entry pop-ups, as well as gamification techniques such as "spin to win," "scratch and win," or "win a gift" pop-ups.
