During the Interfaces da Cultura event, which takes place atcampusHigienópolis do Mackenzie, Editora Mackenzie will launch the workCompetitive dynamics: from traditional markets to the digital age, a production by Nelson Roberto Furquim, professor of Administration at Universidade Presbiteriana Mackenzie (UPM).
Aimed at students, researchers, executives, and market professionals, the book offers a comprehensive analysis of competitiveness strategies in the business environment. With a critical and in-depth perspective, the text examines the competitive dynamics across different sectors, stimulating debates and reflections that enrich both the educational and corporate landscapes.
The 178 pages of the book lead the reader to explore the evolution of competition, from traditional markets to the present day, providing a solid foundation of fundamental concepts and valuable conceptual contributions for professionals seeking to enhance their skills and anticipate trends in the transforming digital market.
The launch will take place on October 17th, at 6 pm, at Interfaces da Cultura, offering an opportunity to delve into discussions about the future of competitiveness and digital transformation in companies.
Service:
Launch of thebookCompetitive dynamics: from traditional markets to the digital age
Date and time:October 17th, 6pm
Local: Consolation Street, 930, Consolation, Sao Paulo – SP
More information:Click here
