During the Interfaces of Culture event, which takes place in the campus Hygienopolis of Mackenzie, the Mackenzie Publishing House will release the work Competitive dynamics: from traditional markets to the digital age, a production by Nelson Roberto Furquim, professor of Management at Mackenzie Presbyterian University (UPM).
Aimed at students, researchers, executives and market professionals, the book offers a comprehensive analysis of competitiveness strategies in the business environment.With a critical and in-depth look, the text examines the competitive dynamics in different sectors, stimulating debates and reflections that enrich both the educational and the corporate scenario.
The 178 pages of the book take the reader to explore the evolution of competition, from traditional markets to the present day, providing a solid foundation of fundamental concepts and valuable conceptual contributions for professionals seeking to hone their skills and anticipate the trends of the changing digital market.
The launch takes place on October 17, at 18 am, at Interfaces da Cultura, offering an opportunity to immerse yourself in discussions about the future of competitiveness and digital transformation in companies.
Service:
Launching of book Competitive dynamics: from traditional markets to the digital age
Date and time: october 17th, at 18h
Location: Rua da Consolacao, 930, Consolation, Sao Paulo & SP
More info: Click here
