During the Interfaces of Culture event,what happens in thecampusHigienópolis do Mackenzie, Mackenzie Publishing will release the workCompetitive dynamics: from traditional markets to the digital age,a production by Nelson Roberto Furquim, professor of Administration at Mackenzie Presbyterian University (UPM)
Aimed at students, researchers, executives and market professionals, the book offers a comprehensive analysis of competitiveness strategies in the business environment. With a critical and in-depth look, the text examines the competitive dynamics in different sectors, stimulating debates and reflections that enrich both the educational and corporate environments
The 178 pages of the book lead the reader to explore the evolution of competition, from traditional markets to the present day, providing a solid foundation of fundamental concepts and valuable conceptual contributions for professionals seeking to enhance their skills and anticipate the trends of the transforming digital market.
The launch takes place on October 17, at 6 PM, the Interfaces of Culture, offering an opportunity to dive into discussions about the future of competitiveness and digital transformation in companies
Service:
Launch of thebookCompetitive dynamics: from traditional markets to the digital age
Date and time:October 17, at 6pm
Local: Consolation Street, 930, Consolation, São Paulo – SP
More information:Click here
