THEEcommerce in Practice, the largest e-commerce school in the world, has just launched thePlaybook Black Novembera comprehensive and free guide for companies looking to make the most of November, which has already established itself as "Black November". The publication,which can be downloaded for free, provides data and tips on how to prepare your e-commerce for an avalanche of sales and stand out in the most profitable time for retail.
Cloudshop data indicates that between November 20 and 26, 2023, small and medium e-commerce stores generated R$ 163.5 million in revenue – a sample of the potential of this period. But the reality is thatat the timea p.r.The emotional process starts much earlier, and so do the sales opportunities.Another data point, provided by RTB House, shows that the month is one of the ones with the highest peak in global conversions, with 20% more than the others.
According to Bruno de Oliveira, CEO of Ecommerce na Prática, “Black Friday is not limited to the last Friday of November; it extends throughout the month, attracting consumers continuously. Many retailers fail to capitalize on this opportunity because they do not adapt their sales strategies to the new consumer behavior, which often involves making purchases in advance.”
The guide that will transform your sales
THEPlaybook Black NovemberDelivers powerful strategies to boost sales on digital channels such as WhatsApp, Instagram, marketplaces, and online stores. Another relevant aspect for sales success during this period, according to the guide, is organization to handle a high volume of sales and provide a good shopping experience, which requires planning and market analysis.
To give an idea, 39% of consumers intend to shop on that date, according to the Black Friday 2024 Consumption Panorama survey, produced by Globo. But, among those surveyed who are not planning to participate, discounts above 50%, free shipping, and fast delivery may change their minds. The guide teaches how to capture this undecided segment, turning it into loyal customers.
In addition to the playbook, the Ecommerce na Prática school – recognized as the “Netflix of e-commerce” – offers courses, tools and support for entrepreneurs in all phases of their e-commerce journey in one place. Among the experienced teachers who have in-depth knowledge of the day-to-day business and are up to date with the main retail trends are names such as: Bruno de Oliveira, Letícia Vaz, Babi Tonhela, Uana Amorim, Rafael Kiso, Diego Santana, Rodrigo Giraldelli, Letícia Vaz, Thiago Franco, Bruno Brito and many more.
Service
Black November Playbook: The Guide to Selling All November Long
Link para download: https://enp.vc/playbook-bf?utm_source=organico&utm_medium=imprensa&utm_campaign=lead&utm_content=release-out-24
