Ecommerce in Practice launches complete guide to maximize sales throughout the month of Black Friday

The Ecommerce in PracticeThe world's largest e-commerce school just launched... Playbook: Black NovemberA complete and free guide for businesses looking to make the most of November, which has already established itself as "Black November". The publication, that can be downloaded for freebrings data and tips on how to prepare your e-commerce store for a surge in sales and stand out during the most profitable time for retail.

Nuvemshop data shows that between November 20th and 26th, 2023, small and medium e-commerce businesses generated R$163.5 million in revenue – a sample of the potential of this period. But the reality is that... This is incomplete. "a époc" is not a complete phrase or sentence in Portuguese, and therefore cannot be translated. Please provide the full text.Please provide the Portuguese text you would like translated. "a pr" is incomplete and cannot be translated.Emotional engagement starts much earlier, and so do sales opportunities.Another data point, provided by RTB House, shows that this month is one of the highest conversion peak months globally, with 20% more than others. 

According to Bruno de Oliveira, CEO of Ecommerce na Prática, "Black Friday isn't just the last Friday in November; it extends throughout the entire month, attracting consumers continuously. Many retailers miss out on this opportunity because they don't adapt their sales strategies to the new consumer behavior, who often pre-empts purchases."

The guide that will transform your sales

The Playbook: Black November Deliver powerful strategies to boost sales on digital channels like WhatsApp, Instagram, marketplaces, and online stores. Another key aspect for sales success during this period, according to the guide, is organization to handle high sales volume and provide a good buying experience, requiring market planning and analysis.

For context, 39% of consumers plan to buy on the day, according to the Black Friday 2024 Consumer Panorama survey, produced by Globo. However, among those surveyed who aren't planning to participate, discounts exceeding 50%, free shipping, and fast delivery might change their minds. This guide teaches how to capture this undecided segment, transforming them into loyal customers.

Beyond the playbook, the Ecommerce na Prática school – recognized as the "Netflix of e-commerce" – offers courses, tools, and support for entrepreneurs at all stages of the e-commerce journey, all in one place. Among the experienced instructors who deeply understand the daily realities of business and are up-to-date on the latest retail trends are names like: Bruno de Oliveira, Letícia Vaz, Babi Tonhela, Uana Amorim, Rafael Kiso, Diego Santana, Rodrigo Giraldelli, Letícia Vaz, Thiago Franco, Bruno Brito, and many more.

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Playbook Black November: The guide to selling all of November
Download link: https://enp.vc/playbook-bf?utm_source=organico&utm_medium=imprensa&utm_campaign=lead&utm_content=release-out-24