The multinational technology company Senior Sistemas announces the launch ofpodcast “It’s more than tech”, bringing together specialists from giants like Disney, NASA, Heineken, AWS, and Oracle. Smart conversations address topics such as leadership, business, technology, and innovation applied to the market. The initiative arises at a time when audio content consumption is on the rise, reflecting a transformation in how executives and business managers seek reliable information to define strategies and make decisions.
According to the "Inside Audio 2024" study by Kantar IBOPE Media, nine out of ten Brazilians consume some type of audio in their routine. Radio, for example, reaches 79% of the population for at least three hours and 55 minutes daily. In this scenario, thepodcasts continue to gain ground, with 43% of radio listeners indicating that they also listened topodcasts, with 48% consuming this format weekly. Only on Spotify, the platform where the podcast will be published, the platform has over 640 million active monthly users worldwide.
Senior's Corporate Head of Marketing, José Krasucki, highlights that the company's new podcast was designed to prioritize editorial content that naturally integrates into the journey of professionals and C-level executives from various sectors. The focus is on sharing unbiased, high-quality ideas, promoting the growth of leaders and companies.
“Our goal is to encourage the exchange of experiences and real learning, connecting experts who are on the front line of innovation. We want to inspire leaders and managers with new ideas capable of generating a positive impact on their businesses,” says Krasucki.
First episodes discuss Innovation and Generative AI
Various themes that permeate the business universe, such as digital transformation, people management, finance, ESG, diversity and inclusion, and new technologies, will be explored in the program.
Presented by journalist Rodrigo Sigmura, the debut episode of "É mais que tech" is now available and discusses the practical application of Generative AI. Considered one of the most disruptive technologies today, it was the focus of discussion among experts from two of the world's largest cloud computing players: AWS and Oracle.
With the participation of Senior Sistemas CTO, Evandro Pires; Latam Solution Advisor at Oracle, Alaydes Morais; and of thehead AWS genAI Latin America, Ricardo Alem, the debate bringsinsights about how large corporations are using this technology to shape the future of business.
In this first episode, listeners will be able to understand how generative AI is already being used at different levels and the impact of its use on organizational strategies. It will be an opportunity for managers and enthusiasts to update themselves on how the technology is being applied in practice, supporting everything from decision-making to creating value for companies, explains José.
The second edition of "It's More Than Tech" will be available on Senior's Spotify profile starting January 29. The episode will feature a chat between thehead Senior Innovation, Anderson Torres, and NASA's global sales and marketing director, Frank D’Costa, also a specialist in Disney Culture, Leadership, and Innovation.
With extensive experience leading strategic initiatives at global corporations, Frank sharesinsights about how companies can adopt innovative practices to stand out in increasingly competitive markets. The episode will address topics such as the role of leadership in driving innovative initiatives, strategies to overcome cultural and technological barriers, and the importance of connecting innovation to the real needs of the market.
With an approach that combines relevant content, renowned market voices and accessible discussions, “É Mais Que Tech” will have biweekly episodes, always released on Wednesdays.
