With the launch of the bookIntentional Technology: how artists, bicycles and horses transform careers and businesses, the Chief Technology Officer (CTO) of StoneCoMarcus Fontoura, shares practical and profound lessons on how to lead and transform organizations in an increasingly digital world
Published byCitadel Publishing Group, the proceeds from the sales will be fully transferred to the Estudar Foundation, non-profit organization that works on the development of young Brazilian potentials
Backed by over 20 years of career, Fontoura addresses topics such as attraction and retention of talent, construction of standardized technological platforms and the role of leadership that values creativity and diversity. His teachings are based on the author's extensive experience in technology management and leadership roles in global companies like IBM, Yahoo, Google, Microsoft is, currently, a Stone
Divided into three central themes — Culture, Technology and Leadership —, the book discusses the creation of environments that encourage innovation and experimentation, essential for the success of technology teams. In the first part, Marcus highlights the importance of attracting and retaining the "artists“, that is, the best talents, offering guidance on how to build and motivate efficient and diverse teams
The author also explores the organizational structure, highlighting the seriousness of correctly distributing seniority among employees and creating a culture of innovation. It also presents the concept of "bicycles“, a metaphor for the construction of reusable technological infrastructures, that surpass immediate solutions for specific problems
Fontoura emphasizes the relevance of engineering tools and consistent processes, like code review, that improve efficiency and serve as learning tools. He addresses the inevitability of errors in technology and teaches how to deal with unforeseen events, using the analogy of thehorsesto explain incident management
The prominence of the human element is another central point. By defending diversity as a driver of innovation, shows how it promotes dialogue between different experiences and cultures. Going beyond affirmative action policies, it is essential to have leaders who create environments where everyone feels comfortable to collaborate creatively
At a time when the revolution of Artificial Intelligence demands that companies integrate technological management strategically, Marcus Fontoura invites readers to rethink technology as a transformative force in business and society
With practical lessons based on real experiences, Intentional Technologyit is an accessible and inspiring guide for managers and leaders who wish to transform their organizations. The novelty is indicated for both experienced professionals and beginners in the field
Technical sheet
Title:Intentional Technology: Like Artists, Bicycles and Horses Transform Careers and Businesses
Author:Marcus Fontoura
Publisher:Citadel Publishing Group
ISBN: 978-6550475147
Dimensions: 15.5 x 1.6 x 23 cm
Pages: 320
Price:R$ 64,90
Where to find: Amazon
