With the launch of the bookIntentional Technology: How Artists, Bicycles, and Horses Transform Careers and Businesses, StoneCo's Chief Technology Officer (CTO),Marcus Fontoura, shares practical and profound lessons on how to lead and transform organizations in an increasingly digital world.
Published byCitadel Publishing Group, the proceeds from sales of the work will be donated in full to the Estudar Foundation, a non-profit institution that works to develop young Brazilian talent.
With over 20 years of experience, Fontoura addresses topics such as talent attraction and retention, the development of standardized technological platforms, and the role of leadership that values creativity and diversity. His teachings are based on the author's extensive experience in technology management and leadership roles at global companies such as IBM, Yahoo, Google, Microsoft, and currently, Stone.
Divided into three central themes — Culture, Technology, and Leadership —, the book discusses the creation of environments that encourage innovation and experimentation, essential for the success of technology teams. In the first part, Marcus highlights the importance of attracting and retaining the "artists“, that is, the best talents, offering guidance on how to assemble and motivate efficient and diverse teams.
The author also explores the organizational structure, emphasizing the importance of correctly distributing seniority among employees and creating an innovation culture. It also presents the concept of "bicycles“, a metaphor for the construction of reusable technological infrastructures, which go beyond immediate solutions to specific problems.
Fontoura emphasizes the importance of engineering tools and consistent processes, such as code review, which improve efficiency and serve as learning tools. He addresses the inevitability of errors in technology and teaches how to deal with unforeseen events, using the analogy of the "horses” to explain incident management.
The prominence of the human element is another central point. By advocating for diversity as a driver of innovation, it demonstrates how it fosters dialogue between different experiences and cultures. Beyond quota policies, it argues that it is essential to have leaders who create environments where everyone feels comfortable to collaborate creatively.
At a time when the Artificial Intelligence revolution requires companies to integrate technological management strategically, Marcus Fontoura invites readers to rethink technology as a transformative force in business and society.
With practical lessons based on real experiences,Intentional TechnologyIt is an accessible and inspiring guide for managers and leaders who wish to transform their organizations. The novelty is suitable for both experienced professionals and beginners in the field.
Technical sheet
Title:Intentional Technology: How Artists, Bicycles, and Horses Transform Careers and Businesses
Autor: Marcus Fontoura
Publisher:Citadel Publishing Group
ISBN: 978-6550475147
Dimensions: 15.5 x 1.6 x 23 cm
Pages: 320
Price: R$ 64,90
Where to find: Amazon
