SmartSave, a fintech invested by Start Growth, is changing the personal investment landscape in Brazil by offering a practical and automated solution for those who want to save effortlessly. With an innovative change rounding model and bank integration, the platform allows users to automatically save with each credit card purchase.
SecondMarilucia Silva Pertile,startup mentor and co-founder ofStart GrowthSmartSave solves one of the biggest financial challenges of the Brazilian population: the lack of discipline to save. "They offer our piggy bank from the past, but in digital format. It is a B2C fintech that brings something we haven't seen before," he says.
Financial automation and its impact on the market
Data from Ipsos's Pulses 2023 survey indicates that 61% of Brazilians are unable to save money regularly, highlighting the need for accessible and practical financial solutions. SmartSave addresses this demand by automating the savings process, allowing anyone to build a financial reserve without significantly changing their spending habits.
The platform's operation is simple: with each purchase, an additional amount is automatically saved, which can be rounded or set by the user themselves. "It's a model that encourages the habit of saving without impacting the daily budget," explains Marilucia.
Accelerated growth and support from Start Growth
With more than a thousand people on the waiting list and over R$1 million already invested, SmartSave has been gaining prominence in the digital financial sector. The fintech has already integrated more than 20 banks into its system, expanding its market reach.
The partnership with Start Growth was essential for the acceleration of SmartSave, which received not only financial investment but also strategic support to structure a scalable growth model. "We invest in companies we believe in and offer more than capital: we share our expertise to help structure a successful path," highlights Marilucia.
The impact of SmartSave goes beyond emergency financial reserves, also reaching beginner investors who want to invest money automatically and effortlessly. "The fintech serves both those who have difficulty saving money and those who want to invest better, ensuring a more accessible and recurring future," adds the Start Growth mentor.
Transforming the habit of saving in Brazil
The Brazilian financial market has been undergoing a digital revolution, and SmartSave emerges as an innovative alternative to democratize access to investments. "We know that only those with consistency achieve financial independence. SmartSave removes barriers and makes saving a natural and continuous act," says Marilucia.
With the support of Start Growth and a scalable business model, the fintech positions itself as one of the main solutions for those looking to turn small savings into significant long-term results. "Our role as investors is to help companies like SmartSave reach their full potential, positively impacting the lives of thousands of people," concludes the co-founder of Start Growth.
