The PL Connection, main event ofprivate labelfrom Latin America, received more than 1500 people this Tuesday, September 17, during the first day of programming. Promoted by Francal and Amicci, the meeting brought together companies, buyers and industry experts to drive the growth of this market. It takes place simultaneously with the Latam Retail Show, largest B2B retail and consumer event in Latin America
"We are extremely pleased with the success of the first day of PL Connection", reinforcing the importance of the event as the main meeting point for companies and industry experts ofprivate labelin Latin America, says Fernando Ruas, CEO of Francal
Opening the event, Ana Laura Tambasco, Diretora-Executiva de Marcas Próprias do Sam’s Club/Carrefour, and Kiko Binato, CEO of Avenida Supermarkets, they shared the strategies that boosted their private labels in the Brazilian retail sector. The panel, moderated by Sergio Alvim, CEO of SA+ Retail, brought to light the challenges and lessons learned in the implementation of these initiatives
The speakers agreed that private labels are essential for increasing profitability and retaining customers, functioning as a competitive differential. Although they represent only 2% of the Brazilian market, there is great growth potential, following the example of Europe, where the penetration of these brands reaches 40%. Innovation and control of the production chain have been identified as essential to ensure quality and consumer trust
Already Ana Maria Diniz, co-founder of Polvo Lab, during the lecture "Sustainable and Strategic Model in the Development of Private Labels", highlighted the importance of aligning the positioning of theprivate labelswith the retailer to ensure their success, highlighting that brands should add value mainly through quality, and not just by the price
She also recalled the launch of the Taeq brand, in the early 2000s, in response to the growing demand for healthy products. Positioned as a reference in well-being, Taeq helped to consolidate Pão de Açúcar as an innovative supermarket, valuing health and life balance. She concluded by encouraging the present leaders to value their own brands as an asset that strengthens competitiveness and customer loyalty
Expanding and transforming sector
Jean Carlo Klaumann, CEO of Neogrid, highlighted the impact of artificial intelligence (AI), Retail Media and collaboration between suppliers in increasing revenues and margins in retail. Klaumann warned that 70% of promotions in Brazilian retail are still based on direct discounts, what affects the margins. He proposed innovative solutions, like PromoTrade, which generated an increase of R$ 42 million in sales in the first months of operation. NIA also helps retailers forecast the impact of promotions, maximizing return on investment
The lecture "COMEX – Foreign Trade: Enabling exclusive imported products" brought together retail and foreign trade specialists. Moderated by Renato Lantin, from Amicci, the panel had the participation of Pedro Cajueiro, of the CVLB Group, Luiz Roberto Baruzzi, from Rede SP, and Mila Ferraro de Oliveira, from Spicy
Cajueiro highlighted the 20% increase in the volume of imported products in Brazil in 2023, compared to the previous year. This growth was driven by the demand for exclusive and quality items, especially during seasonal times like Black Friday and Christmas. Mila Ferraro has already highlighted the importance of private labels and imported products in the luxury market, citing Spicy's strategy of offering high-quality and differentiated items. For her, these practices help strengthen market presence
Luiz Roberto Baruzzi addressed the collaboration between retail networks to optimize the purchase of imported products, highlighting how Rede SP benefits from better commercial conditions and a variety of items through economies of scale
In another panel, Rubens Batista, CEO of Martins Atacadista, discussed the evolution of private labels in its sector in a lecture moderated by Antônio Sá, co-founder of Amicci. The presentation addressed the strategies and challenges of implementation ofprivate labels, in addition to highlighting the transformation of Martins into a marketplace and service distribution platform
The company's strategy involves engaging its sales representatives in promoting private label brands, providing financial support for product display and store remodeling. Batista also expressed optimism about the future of the segment in Brazil, highlighting its growth potential by following successful examples from Europe and the United States. The bet is on products that meet the expectations of Brazilian consumers, inclusive in remote areas
Closing the schedule for the first day, Cibele Regis, CEO and partner of Bemgloria, presented the trajectory of the cosmetics brand founded in partnership with actress Gloria Pires. Cibele highlighted that the brand is the only one in Brazil to use 100% Amazonian ingredients, reinforcing the commitment to the local economy and the communities in the region. According to her, the brand reflects the actress's personal values, especially in your sustainable routine
Among the main pillars of Bemgloria is accessibility, with high-quality products at competitive prices, and technological innovation, that takes advantage of the natural cycles of the Amazon to create effective and eco-friendly cosmetics. The use of assets like Buriti and Murumuru exemplifies this approach, ensuring not only the appreciation of natural resources, but also the regeneration of the ecosystem
Cibele concluded the lecture expressing optimism about the future of the brand and its impact on the cosmetics market, keeping the focus on transformation and conscious consumption in Brazil
PL Connection 2024
Then:September 17-19, 2024
Time:from 10am to 8pm on the first two days. On the third day, from 10am to 6pm
Local:Expo Center North – José Bernardo Pinto Street, 333 – Vila Guilherme, Sao Paulo (SP)
More information about PL Connection 2024:https://plconnection.com.br/
