Corebiz, a technology, experience and marketing agency for e-commerce, announced the event “Black Friday Insights 2024: Maximizing Your Impact with the Power of Artificial Intelligence”, which will take place on October 10, in São Paulo.
According to recent estimates from Neotrust, Black Friday 2023 in Brazil generated over R$ 5.23 billion in sales, with more than 8.21 million orders placed. The average ticket, which reached R$ 636.66, shows the growing potential of e-commerce, increasingly strategic for brands across various sectors. For 2024, the expectation is that this period will generate even greater amounts, especially with technological advancements in sales support.
In 2024, the market is being significantly impacted by artificial intelligence, with substantial growth compared to previous years. According to IDC data, global investments in AI are expected to exceed US$ 500 billion in 2024, reflecting the accelerated adoption of automation, data analysis, and personalization technologies across various sectors, including retail. In the context of Black Friday, AI promises to revolutionize the sales segment by enhancing customer experience personalization, improving logistics, and predicting demand with greater accuracy.
The meeting aims to prepare companies for the most significant sales season of the year in terms of sales, providing relevant information on how Artificial Intelligence can boost online sales during Black Friday. The curriculum includes topics such as:
- The new era with Artificial Intelligence;
- Transforming Sales with Artificial Intelligence: How AI Drives Conversion and Efficiency in E-commerce for Black Friday;
- AI, PIX or Card – Where the Future of Transactions Lives on Black Friday;
- The power of AI in large corporations: strategies to maximize results on Black Friday and beyond;
- AI and Black Friday: How to use personalization to increase sales;
- The new era of Black Friday in e-commerce with the potential of Artificial Intelligence.
Confirmed speakers include Felipe Macedo and Renan Mota, co-founders of Corebiz, Renato Lauhud, global business director at PagBank, Caíque Severo, sales director for Brazil at Dynamic Yield, and other experts in e-commerce and digital marketing.
“This year’s event is a unique opportunity for companies that want to prepare in advance for Black Friday. We will explore how AI technology can become a strategic differentiator, maximizing the impact of campaigns and improving online sales performance,” says Renan Mota, co-CEO and co-founder of Corebiz.
After the lectures, there will be a happy hour with live music, providing a relaxed environment for networking and exchanging experiences among participants.
Black Friday Insights 2024
Data:October 10, 2024
Time:4pm to 10pm
Local:Bisutti Traffô |
Ticket purchase at:https://conteudo.corebiz.ag/black-friday-insights
