A Simple Account, Brazil's leading corporate expense management platform, ends the year with plenty of reasons to celebrate.Throughout 2024, the SMEs connected to the fintech achieved significant efficiency in their daily operations. The time saved by financial teams using the platform to manage their expenses was estimated at over 369,000 hours annually, which corresponds to approximately 180 working days and an annual savings impact of R$38 million. "These tangible gains reflect our goal of simplifying financial processes, increasing efficiency, and allowing company employees to focus on more strategic and less operational activities," emphasizes Rodrigo Tognini, CEO of Conta Simples.
To generate a significant impact, throughout 2024, the fintech scaled its product from a core banking system focused on corporate cards to offering a comprehensive expense management solution. Today, 95% of your more than 38,000 clients are already engaged with at least one feature offered, and 70% use two or more features every month, focused on organization, control, or monitoring of their expenses.
Among the main uses of these cards by SMEs are expenses for advertising, software, and corporate travel, which shows the diversification of the needs of the companies served. The control of these expenses was also better structured, with types of expenses (MCC orMerchant Category Code) and the spending limit (budget) as the functions most used by companies.
Furthermore, the tracking of this expense journey has also evolved, with over 100,000 receipts attached by more than 700 companies. Only one of the fintech's clients attached more than 18,000 invoices throughout the year.This confidence of SMEs in the platform resulted in reaching the historic milestone of R$ 50 billion transacted via cards, PIX, TEDs, boletos, or credit over its five years of existence.
“The numbers show how Conta Simples has been successful in simplifying the routine of SMEs in Brazil, helping to transform management, control and visibility challenges into opportunities for financial efficiency, in addition to bringing more financial autonomy to teams,” comments Tognini.
Focus on innovation, new products and people
The year 2024 was also marked by developments that reaffirmed the purpose of Conta Simples in contributing to Brazilian companies, bringing more simplicity, less bureaucracy and transforming the relationship between SMEs and startups with financial institutions.
An example is the announcement of the expansion of B2B credit offerings, driven by the license for a Direct Credit Society (SCD) granted by the Central Bank at the end of 2023. The initiative was created to support startups and SMEs in managing cash flow, working capital, and growth plans. In the same month, the Simple Account launched new flexible credit card models, tailored to the specific needs of each business."In 2024, we saw our credit card portfolio grow six times more compared to 2023," comments Tognini.
One of the recent launches that helped steer the company's direction was "Buy Now, Pay Later" (BNPL), a solution that helped the fintech offer more advantageous payment conditions, creating the same experience as a credit card, but with the option for companies to use the received limit in transactions with PIX, TED, and boletos.
Behind these innovations is an expanding team that added 112 new employees in 2024 and ended the year with 261 people. To strengthen this entire structure, support the expansion, and enhance market presence, Conta Simples brought in Daniel Moreira (former Itaú Unibanco and Arco Educação), who took on the role of New Business Director, and Conrado Tourinho as their new CMO (former Gympass, Coca-Cola, and Netflix).
“Our success was only possible thanks to the strength of our team. The arrival of talent provided us not only with the expertise of leaders with years of experience in the market, but also with a new lease of life for our challenges together with those who are just starting out in the job market,” reveals Tognini.
International recognition
Conta Simples was also recognized as one of the 100 most promising fintechs in the world by CB Insights, in the “Expense Management” category, being one of only two Brazilian companies on the list.
Furthermore, the investment of more than R$200 million received in January placed the company on the list of the five largest investments in fintechs of the year, according to“Investment & M&A Report: Fintechs 2024”, and it was just the beginning of a year full of achievements and progress that solidified its position as a reference in the corporate expense management market.
For Tognini, the 2024 results reaffirm that Conta Simples is on the right track: growing sustainably, generating value for its clients and employees, and establishing itself as a reference in the expense management segment. "The goals for 2025 are ambitious, but the learning and achievements of 2024 make it clear that we are prepared to continue transforming and simplifying the way companies manage their finances," he concludes.
