Great Place To Work®, a global consultancy that works with the mission of building a better society by transforming each organization into a "Great Place To Work for All," has just announced the 11th edition of the award for the Top 60 Best Companies to Work for in the Retail ranking. The award winners were divided into four categories: Small, Medium, Large, and Super Large.
The winning companies are distributed across 12 Brazilian states, with emphasis on the southeast region with 28 award-winning companies, and have, on average, been in existence for 41 years.
One of the highlights of the study is that among the 60 companies awarded in 2024, the hybrid work model, which combines in-person and remote work, remained at 77%, just like in the 2023 edition. The practice of reducing working hours saw a slight decline over the two years analyzed, from 17% in 2023 to 15% in 2024, indicating that this initiative is still offered by a limited number of companies.
The proportion of organizations offering flexible hours to employees increased from 67% in 2023 to 73% in 2024, indicating a positive trend towards granting greater autonomy to employees. On the other hand, the availability of remote work slightly decreased from 80% in 2023 to 77% in 2024, which may reflect an adjustment in remote work policies as companies seek to balance in-person and remote practices. These data highlight the ongoing adaptation of companies to meet the needs of employees while adjusting their flexibility strategies.
Another point that draws attention in the research is the profile of employees among the winning companies. There is a strong female participation, at 53%, but in top leadership positions, women hold only 28%. Following this trend, among the award-winning CEOs, 85% are men, reflecting a low female representation in the highest levels of leadership. This highlights the importance of implementing initiatives that promote gender equality and encourage women's advancement to executive positions.
The adoption of mental health and well-being practices remained high, with 95% of companies that achieved the GPTW seal implementing these actions.
The study also shows that the practices of companies when employees have children, 8% of the Best Companies to Work For offer maternity leave of more than 120 days required by law. For paternity leave, the period required by law is 5 days, and 37% of companies offer more time than that.
The GPTW survey shows that 35% of the awardees stood out in sustainability actions, an increase of 7% compared to the 2023 study. Among the recognized ones, 17 are signatories of the UN Global Compact (United Nations Global Organization), a globally recognized initiative for corporate sustainability.
Regarding voluntary turnover in award-winning organizations, there was a 14% increase in 2022 to 18% this year. Despite this increase, it is important to highlight that these rates still represent a low voluntary turnover compared to many organizations in this sector.
GPTW concluded in this year's ranking that 67% of companies use mentoring programs for the development of their employees. However, there is a disparity compared to coaching programs, offered by only 23% of companies.
When it comes to benefits, 55% of the Best Companies to Work For GPTW Retail offer scholarships for undergraduate or postgraduate courses, and 63% have a corporate university. In addition to these indicators, 33% of the awarded companies offer language courses and 30% provide funds for employees to use in any development program they choose.
Check out the full study at the link below:
https://conteudo.gptw.com.br/estudo-varejo-2024
