One of the three most used social networks by Brazilians in 2024, Instagram has more than 134.6 million active profiles in the country, according to the study published by DataReportal. Whether to seek inspiration, learn, or be entertained, users look for genuine connections with the accounts they follow, whether they are brands or influencers.
In this scenario, where consumers are looking for more than just product and service posts,Julia Munhoz, with his extensive experience in digital marketing and social networks, launches the bookUnraveling Instagram. Published byDVS PublisherThe work presents detailed strategies to grow on the platform, build a solid relationship with the audience, and turn followers into engaged customers.
The work highlights the in-depth analysis of different types of consumers and their needs. Munhoz teaches how to adjust communication to reach each person more effectively, from those who are already ready to buy and just need a little push, to those who do not yet know that a product or service can be the solution to their problem.
According to the author, producing content goes beyond simply posting: it is about educating and engaging the consumer, expanding their perception of the value of the product or service. Among the most common errors pointed out in the work are inconsistency in postings, lack of clarity in objectives, lack of knowledge of metrics, reproduction of others' ideas without personalization, and monotony in content formats. To achieve real results, it is necessary to have planning and follow a strategy.
[…] we cannot turn our profile into a sales catalog, but rather into a place where people seek inspiration, learning, and entertainment. This is the experience a user seeks within Instagram. Creating this environment intelligently, sales emerge as a consequence of good relationships and developed content production, with the right moments to offer. The balance between information production and sales promotion is essential.
(Unraveling Instagram, p. 80)
Combining theory and practice, with methods to create engaging videos, carry out successful live broadcasts and increase engagement in stories and on the profile,Unraveling InstagramIt is the ideal read for content creators, digital influencers, and brand owners who want to grow on the platform. With practical exercises, the reader has the opportunity to apply the learnings from each chapter, developing a profile that connects with the audience, retains followers, and turns them into clients.
Technical sheet
Title:Unraveling Instagram: The step-by-step guide to increasing followers, engagement and sales
Authorship:Julia Munhoz
Publisher:DVS Publisher
ISBN: 978-6556951362
Pages: 260
Price: R$ 89,90
Where to find:Amazon
About the author
Júlia Munhoz was born in Brasília and has been building an inspiring career in digital entrepreneurship since 2012. Using social media as a tool, she transformed her business, gained followers, and helped thousands of people do the same. With a practical and passionate approach, she works to help each person reach their full potential and transform reality. The very trajectory of success in the digital world reflects your mission: sharing knowledge and strategies that enable freedom, allowing more people to achieve success in their businesses and lives.
Author's social networks:
- Instagram: @jumunhoz
- Site: Julia Munhoz
