With a background that combines journalism, music, immigration, and motherhood, journalist Carol Tavares has just released the e-book"How to be human among algorithms"The work proposes a new way of thinking about content marketing, combining strategy, sensitivity, and purpose. The post is a direct response to the exhaustion of automatic formulas that have taken over social media.
"We don't need more posts saying the same thing as always, with an automatic tone of voice. We need messages that truly touch someone, creating a connection and turning the audience into people who want to join the brand," says Carol, who shares her over 15 years of experience with communication and audience behavior in the e-book. With accessible language and practical examples, the author invites small businesses, creators, and self-employed professionals to build a digital presence with more authenticity and less anxiety.
Divided into goal-oriented chapters, the book explores everything from creating content with purpose to consciously engaging with algorithms. There are still self-knowledge tips based on studies, aimed at teaching how to communicate genuinely and that sell at the same time. "Authenticity has become a trend – thankfully! But it is still being misunderstood. It's not about exposing everything, but about positioning oneself with clarity and coherence," the author points out.
The e-book is now available for purchase online on Kindle (Amazon) and marks the beginning of a series of projects by the journalist focused on creating soulful content.