Great business leaders around the world are increasingly aware of the importance of aligning their businesses with great purposes, promoting far beyond well-being, career projection, and financial results. In a global context that broadens discussions about changes toward a more sustainable life, the balance between personal needs, professional goals, and social responsibilities drives a growing search for the integration of more meaningful elements into corporate management. This trend reflects the need for parity between business success and a positive social impact, generating a new perspective on the definition of successful companies that now also operate in building an organizational culture driven by purpose to transform lives, not just for profit or competitive advantage.
This triad of connection between body, mind, and spirit has become a priority for contemporary society, uniting people and missions through deeper and more meaningful relationships, involving business and personal life. A Deloitte study on Human Sustainability, published in CEO World Magazine in June of this year, revealed that 80% of business leaders believe that the physical, emotional, and spiritual well-being of their employees is fundamental to organizational performance, a view confirmed by various business groups and communities today, which are redefining the term "corporate success" based on this perspective.
The C12 Brazil, for example, is one of these entities. She brings together Christian CEOs and entrepreneurs with the mission of empowering them to build great businesses for great purposes, spreading the Gospel through their businesses, strengthening leadership with a focus on reflection and action, based on the principles of faith for prosperity in life and business. C12 began its activities in the United States in 1992 and today has a presence on 5 continents, with over 4,300 members worldwide, and is gaining the trust of CEOs and leaders from various sectors. In Brazil, C12 began in 2018, and its expansion has been so significant that, at this moment, it maintains nearly 40 active groups, mentoring over 300 members, across 7 states of the country. These alliances between values, business objectives, and calls have become so evident that C12 Brazil hosts a national event every two years that attracts members from all over Brazil. Additionally, on November 1st and 2nd, Curitiba will host the 2024 version of the C12 Brazil Conference, bringing together Christian executives to discuss the dissemination of the Gospel, with the purpose of uniting faith and business. The meeting aims to continue this movement, inspiring other entrepreneurs to adopt Christian principles in their businesses and communities, expanding the Gospel in these environments and increasingly crossing borders.
Thiago Nieweglowski (@thiagoniewe), CEO of C12 Brazil, invites Christian business leaders to participate in a journey of transformation:The C12 Brazil Conference is an opportunity for Christian entrepreneurs to align their business strategies with a greater purpose, strengthening their companies and impacting lives. We are capable of transforming not only our businesses but also our communities and the world around us. The goal is to elevate our vision, strengthen our faith, and expand our impact. This is the space for those who wish to intentionally lead through Christ, building great companies that generate eternal results..”
The conference schedule includes lectures on topics covering personal and business development, health, innovation, and the connection between spiritual and corporate life. Among the speakers are prominent names from the business development market, according to the schedule:
- Lucas HayashiwithAnticipatory Leadership: “Act instead of react”, bringing insights into how leaders can anticipate challenges and lead proactively.
- Thiago and Louise Nieweglowskiwill discussHow to build great businesses without sacrificing our families?addressing the balance between professional success and family life.
- Julio Luchmannwill give the lecture360º Health applied to high performance in business, exploring how comprehensive health influences performance in companies.
- Jorge Nishimura, do Jacto Group, will presentVision with Action, showing how to turn great ideas into reality.
- Marco Silva and Thiago Nieweglowskiwill share their vision on:The importance of authenticity and clarity of vision and purpose in a man's life.
- Thais Akiyama and Louise Nieweglowskiwill conduct the lectureWomen: What is the role of women in modern society?highlighting the relevance of female leadership in business.
- Flavio Ratzke,will addressPsychological Safety: The Key to Strong Relationships, reinforcing the importance of safe environments in organizations.
- Braz Gondimwill talk about:The role of failure and pain as part of the growth process, discussing the need for resilience to face challenges.
- Luciana Asperwill deal with the topic:Integrity as the foundation of business sustainability, highlighting the importance of ethics in building companies firmly.
- Ismael Akiyama e Harold Schultzwill address the topic:From manual to automatic: how Artificial Intelligence is redefining business efficiency, an analysis of automation and technological innovation in business and;
- Rafael Borgesthat will address theEconomic Redemption.
“The C12 Brazil Conference will be a time of renewal for Christian entrepreneurs seeking to grow as leaders while integrating Christian values into their businesses. The event offers an opportunity for learning, sharing experiences and strengthening connections among members, with a focus on using business as a tool for spreading the Gospel,”says Nieweglowski, CEO of C12 Brasil.
For more information about C12 Brazil, visit the official websitewww.c12brasil.com.brand for registration for the National Conferencewww.c12brasil.com.br/conferencia.
