CleverTap, a platform specialized in digital marketing and user engagement, was recognized by Gartner® as a Niche Player in the Magic Quadrant™ for personalization engines. The assessment was based on specific criteria that analyzed the Integrity of Vision and the Company's Execution Capacity. The reports are based on rigorous, fact-driven research in specific markets. They provide a broad view of the relative positions of suppliers in high-growth markets with strong differentiation among competitors.
This recognition reflects CleverTap's strengths in delivering personalized experiences to customers, as well as its innovative AI-driven capabilities and focus on sectors such as financial services, retail, and entertainment. The company's customization toolkit includes a customer data platform (CDP), user and product analytics, experimentation, and digital interaction orchestration.
The comprehensive approach to personalization allows brands to adopt different levels of personalization, increasing conversion by up to seven times, as the correct implementation generates real and meaningful experiences.
CleverTap's leadership in advanced personalization is evidenced by its impressive growth and rapid expansion of its customer base. This progress is due to your comprehensive platform, which integrates a CDP with the ability to create and execute automated and personalized customer journeys across major channels such as web, mobile apps, email, social media, and paid media.
Regarding recognition, Anand Jain, co-founder and Chief Product Officer of CleverTap, states that being included in the Gartner Magic Quadrant is a moment of pride for the company. We believe this reflects our commitment to enabling brands to create personalized and memorable experiences for their customers. We feel that this validation reinforces our focus on innovation and customer-centricity, especially our advanced AI – Clever.AI, which drives features such as automatic journey routing (IntelliNODE) and emotionally intelligent messaging (Scribe). We remain steadfast in our mission to empower brands to scale meaningful engagement across multiple channels, driving both emotional connection and measurable growth.
Suppliers are classified into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research allows companies to make the most of market analysis by aligning it with their specific business and technology needs.
Accessherea complimentary copy of the Magic Quadrant report to learn more about CleverTap's strengths and considerations, as well as other vendors' offerings.
