Circana, a global data tech company for consumer behavior analysis, announced the winners of the 14th edition of the Toy Industry Performance Awards. The award recognizes the best-selling and fastest-growing toys, properties, and manufacturers in 2024, based on data fromRetail Tracking Servicefrom Circana.
"It is always a pleasure to highlight the great successes of the toy industry, whether innovative products or classic properties that continue to captivate generations," says Ricardo Solar, executive vice president of entertainment at Circana. "These awards reflect a dynamic and competitive market," he/she/they adds.
Global Highlights
- Manufacturer of the Year The LEGO Group
- Best Selling Property Pokémon – The Pokémon Company
- Best-Selling Toy Hot Wheels Singles 1:64 Assortment – Mattel
USA
- Best Selling Property Pokémon – The Pokémon Company
- Best-Selling Toy Hot Wheels Singles 1:64 Assortment – Mattel
Brazil
- Best Selling Property Hot Wheels – Mattel
- Best-Selling Toy Hot Wheels Singles 1:64 Assortment – Mattel
- Best-selling toys in Brazil by supercategory(image attached)
The winners are selected based on the analysis of retail sales value throughout 2024, highlighting the brands and products that stood out in an increasingly dynamic market.
