DPaschoal recorded a 440% growth in sales and a 16% reduction in Cost per Acquisition (CPA), with an Artificial Intelligence strategy developed by Wigoo, a marketing and technology agency, in partnership with Google.
With 75 years of experience in the automotive sector, an increasingly competitive and price-sensitive industry, DPaschoal faced the challenge of increasing sales and reducing costs. To this end, Wigoo focused on the strategic use of data and Google's partnership with and AI infrastructure. Growth was driven by Performance Max (PMAX) and Search tools.
Wigoo is featured on Google and is ranked among the 39 top agencies in Brazil, strengthening the partnership between agency, client, and platform, ensuring excellence in the execution of media campaigns.
"This strategic partnership contributes to our vision for the future and drives us to evolve every day. Together, we better understand our customers' behavior, identify market opportunities, and act more quickly against the competition ," says André Henrique, Marketing Manager at DPaschoal.
“Working with partners who are hungry to grow and innovate allows us to offer aggressive strategies and achieve results like we did at DPaschoal ,” says Wigoo co-CEO and founder Dib Sekkar.
