Business leaders and C-level executives need to reinvent themselves after many years of career, and the reason is the transformation caused by digital marketing. Technological advancement and the need to connect with an increasingly online audience have created an environment where innovation is not just desirable, but necessary for business growth. This is how these tools evolved from an optional strategy to an indispensable one, redefining the way companies communicate with their customers and expand their operations.
The data shows that digital investment is worth it. After all, 89% of consumers start their shopping journeys with online searches, according to a Gartner survey. Salesforce also indicates that companies using marketing automation can generate up to 451% more qualified leads compared to companies that do not use this tool. This reality reinforces the importance of a well-structured digital marketing strategy to reach and maintain relevance in the market.
Thiago Finch, one of the most recognized names in this sector in Brazil and CEO ofTickhighlights the importance of this transformation in your journey. "My first contact with digital marketing was in 2014, through an email from an American selling an info product. At that moment, I realized the potential of digital to reach people in different parts of the world simultaneously. Since then, I have earned more than 200 million reais in this market," he explains.
Adaptation and growth in the digital environment
The digital marketing market has experienced exponential growth in the last decade. The growing dependence on technology, changes in consumption habits, and the COVID-19 pandemic have further accelerated this trend. The fact is that consumers are more informed and demanding, seeking personalized experiences. The emergence of new technologies, such as artificial intelligence, big data, and virtual reality, has opened new possibilities for this communication sector, enabling more effective campaigns.
This evolution allowed Finch to expand his operations beyond social media, becoming an influential figure. In 2021, he decided to launch his first training, a direct result of his followers' demand. "It was at that moment that I realized how much I could change realities and impact generations. With an initial investment of R$124,000, the course generated a revenue of R$24 million," he recalls. Two years later, he made the biggest launch in Latin America, helping over 40,000 people to start their own businesses through the internet. This success demonstrated the effectiveness of their digital strategies and the ability to turn followers into loyal customers, something Finch has always considered essential for their market presence.
The quick adaptation to the digital environment also allowed Thiago Finch to become a partner at Ticto, an innovative platform in the online sales market. "I was looking for a platform that offered an excellent user experience and technological innovation. Ticto provided me with exactly that, and today, as CEO, I work daily to keep the company at the forefront of the market," says Finch.
This partnership expanded the reach of your operations and solidified your position as a visionary entrepreneur, capable of identifying opportunities in emerging markets, always focused on innovation and user experience. "As a digital influencer and entrepreneur since my teenage years, I already had a broad understanding of the needs and desires of the audience, as well as a significant presence on social media. Therefore, when I became CEO of Ticto, I was able to further express my skills and expertise in company management, product management, and mainly, in gaining equity," he adds.
Strategies and the future of digital marketing
In addition to digital strategies, Thiago Finch attributes much of his success to his surrounding environment and the people he has chosen to connect with. "Since the beginning of my journey, I realized the importance of being surrounded by people who share similar goals and ambitions. I distanced myself from colleagues who did not have the same objectives as mine, and consequently, I had to align the way I dressed, how I communicated, and how I negotiated," he comments.
The search for an environment conducive to growth was one of the determining factors that led him to stand out in the market, allowing him to build a network of influential contacts that strengthened his business initiatives.
Today, as the leader of a large organization, Finch is dedicated to innovations that keep Ticto competitive. "The improvements of Ticto are always developed by listening to our client, that is, those who use the platform daily. Additionally, we observe the market outside Brazil, since trends happen first in other countries before reaching ours. This is our diferencial," he explains.
Reflecting on the next steps, Finch believes that continuity will be the key. "The future of digital marketing will be based on continuity products. The challenge for the coming years will be to keep the customer connected to you or your company through recurring services, such as monthly subscriptions, always delivering high quality," he points out.
And for those who dream of following a similar path, he advises. "Don't give up until you achieve your final goal. The world is surrounded by average people who are content with little; be different. Understand your target audience and present a solution that truly satisfies them, to the point that they recommend it to others. It is a fact that an entrepreneur with a thirst for innovation and a desire to create disruptive products and brands has a promising path to building successful businesses," concludes the expert.
