Swile, a French company and leader in corporate benefits, ran a campaign on its social media to find new talent and saw applications increase by 30% between April and June of this year. There were over 10,000 registrations on the website during the period for opportunities in the technology and marketing areas, with videos that received more than one million views on Instagram.
The strategy, resulting from the partnership between marketing and the human resources department, was carried out in phases and had an initial publication about an affirmative opportunity for women software engineers. The Instagram post about the job opening was featured by influencer Ana Chiyo and received 1.2 million views, with approximately 3,000 applications. The merging of the two internal areas into a project for social media resulted in a growth of 7,000 followers on Swile's LinkedIn and Instagram profiles.
Bruno Montejorge, VP of Marketing at Swile Brazil, explains that the idea arose from the desire to reach a broader and more diverse audience in an engaging way. Therefore, we use Instagram as a way to break away from the conventional, not only attracting talent but also making followers see Swile as disruptive and innovative.
The new phase of the campaign began on July 15th and is focused on an opportunity in the sales area, check it outhere. Candidates can check other details about the opportunities on the website /www.swile.co/pt-br/carreirasor in the profiles ofInstagramandLinkedin.
