A BrandMonitor, a company specialized in combating unfair competition in the online environment, played a crucial role in the digital marketing journey of Riachuelo, one of the leading companies in the fashion sector in Brazil. With brand protection measures, the company achieved a reduction of 81% in Cost per Click (CPC), that is, the average amount paid for a click on sponsored ad, in addition to raising the click-through rate 132% (CTR) on the brand's website, which represents the relationship between the number of clicks and the number of views of an ad.
Media.Monks, an end-to-end solutions company in marketing, creativity and technology, and Riachuelo were creating a partnership focused on acquiring new customers through the brand application and already had campaigns designed with ROAS conversion and growth in mind. The challenge of BrandMonitor was to add brand protection expertise in this strategy, eliminating the misuse of the Riachuelo name and reducing costs with brand variations.
From this challenge, BrandMonitor came on the scene as a robust and innovative solution for brand protection.Through its advanced monitoring and analysis platform, the startup provided the company with constant and detailed reports on the use of the brand.
“Communication between the BrandMonitor team and the Media.Monks team was essential for the result we observed. Our monitoring sent reports periodically to the media team and together we performed the analysis of the data obtained. While the media team optimized campaigns aiming at the best performance, our team mediated agreements to eliminate the aggressors of Riachuelo”, highlights Diego Daminelli, CEO and Founder of BrandMonitor.
The results achieved were remarkable. In addition to the significant reduction in cost per click (CPC) of the increase in click-through rate (CTR) of Riachuelo, indicating a greater effectiveness and engagement of the campaigns promoted, in just five months of collaboration, there was a tangible growth in return on investment (ROAS), highlighting the positive impact of the actions implemented. These results reinforce the effectiveness of the measures adopted by BrandMonitor and its contribution to the success of the Riachuelo marketing strategy.
“Receiving BrandMonitor reports daily is essential to visualize the use of our terms, something we could not see otherwise. Our campaigns were already showing results with Media.Moonks Brazil and BrandMonitor came to be the technology that boosted our performance. In addition to being a solution that guarantees the reduction in our costs, we are also managing to reach our customers without deviations and protect the purchase journey and our brand. We are very pleased and anxious about the next results”, declares Marcia Bruno de Lima, Head of E-commerce Riachuelo.
The results achieved demonstrate the power of brand protection in the digital landscape and highlight the importance of strategic partnerships in maximizing the performance and effectiveness of marketing campaigns.“This successful case illustrates how a proactive and focused approach to brand protection can not only protect brand integrity, but also drive long-term business success”, concludes Diego Daminelli, CEO and Founder of BrandMonitor.
