Faced with the challenge of gaining visibility for your products in thee-commerceThe Super Nosso Group found in Lett the key to expanding its presence on the internet. After implementing Neogrid's solution, a technology and data intelligence ecosystem that develops solutions for supply chain management, the supermarket chain increased its online sales by 30% over the course of a year.
Knowing the importance of having a good position in e-commerce to boost its sales, Grupo Super Nosso understood that optimizing pages for SEO was a crucial point to be resolved by Lett/Neogrid.
With improved descriptions and attractive images that met consumer expectations, there was a significant enhancement in the content provided by the retailer. The change had an immediate positive impact, boosting both the brand's ranking in Google search results and the number of visitors. Among the gains achieved by Grupo Super Nosso are a significant reduction in paid media investment and an increase in its organic visibility.
Not surprisingly, the new survey "Shopping Habits in Food Retail," conducted by Neogrid in partnership with Opinion Box, reveals that 49.2% of respondents have already given up on a purchase upon noticing errors in product descriptions. The survey also indicates that the lack of photos or displaying low-quality images influences the purchasing decision for 57.3% of Brazilian consumers.
A Lett knows and understands the pains of online retail, which is why they were able to actively serve the Super Nosso Group. It was a collaborative effort, "done with four hands," explains Marianne Barros, E-commerce manager of the Super Nosso Group. The partnership helped in updating content and activating products online, improving SEO and activation time, and consequently expanding our sales.
Refinement of image quality and product descriptions
In addition to the increase in purchases, Lett/Neogrid technology provided a refinement in the quality of images and product descriptions. The accuracy of the main photos increased from 70% to 99% and the secondary images from 67% to 99%. Similarly, the titles and descriptions of the items showed substantial progress: the accuracy of the titles increased from 66% to 83%, while the descriptions grew from 60% to 70% over 12 months.
"Our transparent and data-driven approach provided a clear view of improvement opportunities, empowering Grupo Super Nosso to make strategic decisions based on solid information," says Franklin Lucas, Executive Director of Lett. Our mutual commitment to excellence and innovation has enabled us to achieve impressive results, further strengthening our partnership with the retailer.
