Years ago, when pizza orders were placed via landline and menu options were practically limited to mozzarella and pepperoni, it was impossible to imagine how crucial the digital age would be in both acquiring new customers and retaining existing ones. In the food service industry, the strategic use of advanced technologies can significantly transform operations and the customer experience.
Elvis Marins, owner of the Pizza Now chain, highlights the importance of management systems and delivery platforms in the evolution of the business. "The implementation of robust systems and efficient platforms has been fundamental to the success and growth of the franchises," says Marins.
Being competent in operations is crucial, especially in the franchise sector, where everything is standardized and must adhere to a quality standard. Being efficient and avoiding waste are essential factors for the brand's success.
As a tool, Pizza Now uses one of the leading franchise management systems, which offers complete implementation support and includes a corporate university to improve the efficiency of training. In addition, the system has a support module that centralizes communication with franchisees, facilitating daily administration.
Another crucial component is the order management solution that controls finances and inventory, as well as optimizing the preparation process. "This allows for real-time remote control, managing the internal workflow and preventing delivery delays," explains Marins.
In addition to the systems mentioned, the franchise invests in its own delivery platform, as well as a partnership with iFood, where all stores have achieved the highest rating. "Our goal is always to prioritize efficiency, ensuring that the pizza arrives delicious and hot to the customer, while maintaining high quality standards," he concludes.
The integration of advanced technologies not only modernizes store operations but also plays a crucial role in continued success and customer satisfaction. Technological innovation can serve as a significant differentiator in a highly competitive market, leading to high revenue for franchised units. Pizza Now, for example, aims to exceed R$20 million in 2024.
