THESkate, a reading platform and community, aims to expand the distribution and access to books for thousands of people. The collection, consisting of over 5,000 titles, is built through partnerships with major publishers such as Companhia das Letras, Grupo Editorial Record, Editora Sextante/Arqueiro, Planeta, Globo Livros, among others. These titles are distributed in digital format, in the form of e-books, audiobooks, and minibooks, increasing the visibility of Brazilian publishers and authors and contributing to the development of new readers.
Since the beginning of the operation, Skeelo has distributed more than 11 billion books. In 2024, we accumulated over 286 million minutes of reading, highlighting success stories such as the bookNo Exit, which was part of the Skeeloween collective reading marathon and became the most completed title in the app's history," explains Rodrigo Meinberg, CEO of Skeelo.
This engagement is not by chance. The collection curation is carried out by a multidisciplinary team dedicated to improving the readers' experience.
Democratization of reading
The startup's pioneering business model, offered as a benefit by over 150 companies such as Vivo, Claro, UOL, Sem Parar, and Terra, at no additional cost to customers, benefits the entire publishing ecosystem: publishers, who reach new audiences; partner companies, which deliver added value to their clients; and readers, who have easier access to great books, bringing new vitality to the bookselling sector.
"The distribution format is very simple for the user; just use your own cell phone anywhere to enjoy everything Skeelo offers. No specific device is needed to read or listen to our content. Another major advantage over other players is the user's permanent ownership of the book. Once they acquire the book, the file will always belong to them," explains the CEO.
With this, the company consolidates the collaboration between the platform and publishers, presents a sustainable model for the market, and contributes to a more informed, inclusive, and connected society through the power of words. "The discourse that Brazilians do not read is outdated. Looking ahead to the next five years, we see great growth potential. The goal is to further expand the collection, strengthen partnerships with publishers and companies to reach a larger number of people, and also invest in technologies that enhance the user experience," he concludes.
