Since 2023 at the helm of Zuk, largest real estate auction portal in Brazil, Henri Zylberstajnbalances an intense and diverse routine, bringing to the company the experience gained in different areas. Besides being a partner of Kwara and Passageiro de Primeira, he acts as a mentor at G4 Educação, inspiring and guiding executives and other entrepreneurs. In the social field, maintains a strong presence with the NGO Gerando Falcões and is the founder of the Serendipidade Institute, created in 2018 to promote the inclusion of people with disabilities, motivated by his experience with the third child, who was born with Down syndrome. He is also a counselor and angel investor in companies like Loft, Agrolend, and YourCourt.
Performance at Zuk
Partner at Zuk since 2023, the entrepreneur took on the role of CEO at the beginning of 2024 with the mission of enhancing operations and focusing on new growth levers. With the movement, the organization, that maintains significant growth year after year, look to double the real estate opportunities taken to auction in 2025. Amid more than 1 million registered users, the company's success over time also relates to attractive discounts. Currently, the options listed on the Zuk Portal reach values up to 80% below the market.
Against the grain of a sector resistant to innovation, the company already adopts an approach to simplify the online auction, combining advanced technology with human service. The intention is to direct investments to further integrate Artificial Intelligence (AI) into operations. "Using AI more and more", we aim to optimize processes and position Zuk even more as a player at the forefront of technology use, shares Zylberstajn.
Inspiring trajectory
From a family of Jewish origin, whose grandparents are refugees who came to Brazil willing to start over after World War II, Zylberstajn, 44 years, comes from a privileged background. Your parents, entrepreneurs, they have always shown the importance of dedication to work and education for the children. At school, demonstrated skills in mathematics and physics, he has always been passionate about solving complex problems, what led him to pursue civil engineering at the Polytechnic School of the University of São Paulo (USP). Right after, specialized in finance. Driven by challenges, left behind a successful career as an executive in multinational consulting firms to found his own company, a SOLD Auctions – sold to a technology group 10 years later. As a partner of Zuk, has bold goals, among which to double the number of properties put up for auction, doubling the size of the company in 3 years.
At 28 years old, the current leader of Zuk had a comfortable position as an executive manager in a multinational recruitment and selection company in São Paulo, with above-average compensation. Meanwhile, he had a dream: to have his own business before turning 30, get married and have children. At that same time, joined brothers André and Fabio Zukerman, your childhood friends, whose family worked in the auction business, to create a virtual auction company. An initiative that worked very well and continued to thrive. The company they founded became the largest in its segment.
"My diverse journey has taught me that innovation and purpose go hand in hand". As CEO of Zuk, I use every accumulated experience — from engineering to social causes — to design solutions that generate impact, drive the company's growth and, mainly, lead the people who help us accomplish this mission, highlights Zylberstajn.
