A BrandLovers, a platform that connects creators with major advertisers, is solving a major pain point for marketing managers: scalability and efficiency in investing in content creators. To understand the scope of the problem, a recent survey by BrandLovrs found that among the challenges faced by managers, 75% reported difficulties in hiring the right creator. And this is just one step of the entire process. Problems in managing relationships with creators and legal and financial bureaucracies were mentioned by 15% and 13% of brands, respectively. With the use of proprietary technology, the company is able to cut the average campaign execution time in half – which normally takes about four weeks in the market.
This acceleration is made possible thanks to the platform's proprietary AI algorithm, which allows advertisers to hire creators and manage the entire partnership automatically, with visibility and full control of each step from hiring to payment. In just two minutes, it is possible to map out a creator or an entire community, and negotiations and contract signing are completed in about five minutes, thanks to automated processes that eliminate the bureaucracy common in this type of transaction.
The briefing and details of the expected deliveries from the creators are entered directly into the platform, with real-time support from BrandLovrs specialists for any questions. After the content is delivered, approval is quick: on average, it takes only two minutes, as an AI automatically compares the submitted material with the advertiser's specifications, speeding up the validation process and maintaining quality control.
“Without technology, connecting large advertisers to small creators involves many intermediaries, making the process more expensive, slow and bureaucratic. This increases the cost of campaigns and reduces the value that reaches the creator. We are revolutionizing the market by ensuring that the marketing budget is fully directed to impactful media, eliminating unnecessary costs and increasing investment efficiency,” explains Rapha Avellar, CEO and founder of BrandLovrs.
