Today, only 30% of companies manage to complete a decade of operation in Brazil, according to Sebrae information. On the other hand, Love Gifts celebrates this significant achievement with a trajectory marked by growth and consolidation in the gift and creative decoration franchise market. Founded in 2014 by Fábio Farias, the brand started as a store in Campina Grande, Paraíba, and now has over 80 locations across the country, establishing itself as a reference in its sector.
Love Gifts was created with the mission to offer a unique shopping experience, with original and creative products. "Even in the first months of operation, I realized there was an opportunity to expand the business and reach more entrepreneurs. Thus, in 2016, we decided to start with franchising," says Farias, CEO and founder of the network.
The success of Love Gifts is driven by its ability to innovate and adapt to market demands. Farias emphasizes that the company has always been attentive to transformations and trends, which was essential to facing challenges and growing over the past ten years. "The secret to staying in the industry for a decade is continuous innovation. We are always vigilant to changes and consumer needs," says the businessman.
As part of its expansion plan, Love Gifts intends to increase its presence in new regions of the country. "We are ready to continue growing, but always maintaining the innovative spirit and closeness to our franchisees. It is they who carry the essence of Love Gifts to every corner of Brazil," emphasizes Farias.
We are in constant contact with our franchisees, closely monitoring their journeys. In these 10 years, we have witnessed entrepreneurs who, with their franchises, fought and achieved their dreams. This is what motivates me, what drives me to always want more. As our slogan says,may happiness become routine, this is our purpose”, says Fábio Farias.
