THE Simple Account, the main corporate expense management platform in Brazil, ends the year with plenty of reasons to celebrate. Throughout 2024, SMEs connected to fintech achieved significant efficiency in their daily lives. The time saved by financial teams when using the platform to manage their expenses was estimated at more than 369 thousand hours per year, which corresponds to approximately 180 working days of work and an impact of R$38 million in annual savings. “These tangible gains reflect our objective of simplifying financial processes, generating more efficiency and allowing company employees to focus on more strategic and less operational activities”, emphasizes Rodrigo Tognini, CEO of Conta Simples.
To generate such an impact, throughout 2024, the fintech scaled its product, evolving from a banking core and focused on corporate cards, to offering complete expense management. Today, 95% of its more than 38 thousand customers are already engaged with at least one feature offered and 70% use two or more features every month, aimed at organizing, controlling or monitoring their expenses.
Among the main uses of these cards by SMEs, expenses with advertising, software and corporate travel stand out, which shows the diversification in the needs of the companies served. Control of these expenses was also better structured, with type of expenses (MCC or MerchTHE nt CTHE tegory Code) and the spending limit (budget) as the functions most used by companies.
Furthermore, monitoring of this expense journey has also evolved, with more than 100,000 notes attached by more than 700 companies. Just one of the fintech's clients attached more than 18 thousand invoices throughout the year. This trust of SMEs in the platform resulted in reaching the historic mark of R$50 billion transacted via cards, PIX, TEDs, bills or credit over its five years of existence.
“The numbers show how Conta Simples has been successful in simplifying the routine of SMEs in Brazil, helping to transform management, control and visibility challenges into opportunities for financial efficiency, in addition to bringing more financial autonomy to the teams”, comments Tognini.
Focus on innovation, new products and people
The year 2024 was also marked by developments that reaffirmed Conta Simples' purpose in contributing to Brazilian companies, bringing more simplicity, less bureaucracy and transforming the relationship between SMEs and startups with financial institutions.
One example is the announcement of the expansion of the B2B credit offer, driven by the Direct Credit Society (SCD) license granted by the Central Bank at the end of 2023. The initiative emerged to support startups and SMEs in managing cash flow, working capital and growth plans. In the same month, Conta Simples launched new flexible credit card models, adapted to the specific needs of each business. “In 2024, we saw our credit card portfolio grow 6 times more compared to 2023”, comments Tognini.
One of the recent launches that helped move the business forward was “Buy Now, Pay Later” (BNPL), a solution that helped fintech offer more advantageous payment terms, creating the same experience as a credit card, but with the option for companies to use the limit received in transactions with PIX, TED and bank slips.
Behind these innovations is an expanding team, which added 112 new employees in 2024 and ended the year with 261 people. To reinforce this entire structure, sustain expansion and improve its presence in the market, Conta Simples brought in Daniel Moreira (ex-Itaú Unibanco and Arco Educação), who arrived to assume the position of New Business director, and Conrado Tourinho as its new CMO (ex-Gympass, Coca-Cola and Netflix).
"Our success was only possible thanks to the strength of our team. The arrival of talent provided us not only with the expertise of leaders with years of experience in the market, but also a new breath of fresh air for our challenges together with those who are still starting out in the job market", reveals Tognini.
International recognition
Conta Simples was also recognized as one of the 100 most promising fintechs in the world by CB Insights, in the “Expense Management” category, being one of only two Brazilian companies on the list.
Furthermore, the investment of more than R$200 million received in January placed the company on the list of the five largest investments in fintechs of the year, according to the “Investment & M&A Report: Fintechs 2024”, and it was just the beginning of a year full of achievements and advances that consolidated its position as a reference in the corporate expense management market.
For Tognini, the 2024 results reaffirm that Conta Simples is on the right path: growing sustainably, generating value for its customers and employees, and consolidating itself as a reference in the expense management segment. “The goals for 2025 are ambitious, but the learning and achievements of 2024 make it clear that we are prepared to continue transforming and simplifying the way companies manage their finances”, he concludes.
