In the dynamic universe of Brazilian entrepreneurship – where, according to data from the Brazilian Franchise Association (ABF), 51 million people wish to start a business in the next three years – the Franchisee Center is transforming one of the most sought-after market segments with its own methodology. CentralON Call, the corporation's digital platform, already serves over 200 clients and is exponentially optimizing the operational management of franchise networks in Brazil.
The franchise sector raised R$ 240.6 billion in 2023, with a growth of 13.8% compared to the previous year, according to ABF. The food segment, for example, led by foodservice, was one of the fastest-growing last year, reflecting its robustness and potential.In this scenario, the Franchisee Central positions itself to boost the success of the units.
The CentralON methodology of the Franchisee Center is a process divided into three stages:
- ONsetIn this stage, a detailed analysis of the specific challenges of the franchise network is conducted, and the right tools are selected to solve these problems.
- ONboarding: Here, the company monitors the implementation of solutions, ensuring that everything works effectively.
- ONgoingThe third phase focuses on the improvement cycle. The Franchisee Central conducts regular assessments and makes adjustments as necessary to promote ongoing support to the network served.
“Each franchise has a unique journey, and our three-pronged approach is designed to illuminate the path for clients to achieve results. The sector is growing a lot, but we cannot forget that competition is also growing in parallel. With this in mind, it is necessary to consider the best strategies to stay active”, he comments.Dario Ruschel, CEO of Franchisee Central.
Among the competitive advantages offered by the Franchisee Central are the promotion of connection, unification and expansion of networks, independence, and a platform that simplifies management, from communication to quality control and support in the expansion process. The company also ensures compliance with the General Data Protection Law (LGPD), guaranteeing legal security and peace of mind for operations.
Focusing exclusively on networks with 50 units or more, the platform also differentiates itself through strong partnerships with the clients served. "Our DNA and our vision of transformation are some of our greatest differentiators. We believe that our essence and proximity to clients set us apart in the market. This allows us to offer customized solutions for the specific needs of each network," he emphasizes.João Cabral, COO of the Franchisee Center.
