In the dynamic universe of Brazilian entrepreneurship – where, according to data from the Brazilian Franchising Association (ABF), 51 million people wish to start a business within the next three years – Central do Franqueado is transforming one of the market's most sought-after segments with its own methodology. Called CentralON, the corporation's digital platform already serves more than 200 clients and is exponentially optimizing the operational management of franchise networks in Brazil.
The franchising sector generated R$ 240.6 billion in revenue in 2023, with a growth of 13.8% compared to the previous year, according to the ABF. The food segment, for instance, led by foodservice, was one of the fastest-growing last year, reflecting its robustness and potential. In light of this scenario, Central do Franqueado is positioned to drive the success of franchise units.
The CentralON methodology by Central do Franqueado is a process divided into three stages:
- ONsetDiagnosis: In this stage, a detailed analysis of the franchise network's specific challenges is conducted, and the right tools to resolve these issues are selected.
- ONboardingImplementation: Here, the company oversees the implementation of the solutions, ensuring everything functions effectively.
- ONgoingEvolution: The third phase focuses on the improvement cycle. Central do Franqueado conducts regular evaluations and makes adjustments as needed to provide continuous support to the served network.
“Each franchise has a unique journey, and our three-pronged approach is designed to illuminate our clients” path toward results. The sector is growing significantly, but we cannot forget that competitiveness grows in parallel. With this in mind, it is essential to consider the best strategies to remain active,” comments Dario Ruschel, CEO of Franchisee Central.
Among the competitive advantages offered by Central do Franqueado, the promotion of connection, unification, and expansion of networks, independence, and a platform that simplifies management—from communication to quality control and support in the expansion process—stand out. The company also ensures compliance with the General Data Protection Law (LGPD), guaranteeing legal security and peace of mind for operations.
With an exclusive focus on networks with 50 units or more, the platform also distinguishes itself through its solid partnership with its clients. “Our DNA and our vision for transformation are some of our greatest differentiators. We believe our essence and proximity to our clients set us apart in the market. This allows us to offer personalized solutions for the specific needs of each network,” emphasizes João Cabral, COO of Central do Franqueado.
